MindMap Gallery media promotion matrix
New media matrix, including communication strategies, creative activities, execution plans, Brand transformation power, etc.
Edited at 2023-12-13 09:59:42This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
New media matrix
Top-level design of Zhongke Health Care Club content
name positioning
The final product name
An unforgettable sentence solgan
Positioning logic
Different from traditional Chinese scientific and technological treatment - new Chinese health care
Unusual one-on-one treatment plan
Difference
Target consumer group
Health care service link content
China's first expert patent
clear label
List the brand’s characteristics and user demands, and find the connecting points
A series of labels surrounding big health
New understanding of health regimen
closed loop link
public domain
Advance marketing publicity
little red book
Tik Tok
quick worker
No public
Circle of friends
private domain
Educate users and develop micro-ecology
Double micro
time latitude
basic period
The initial stage of establishing awareness is also a critical stage for establishing basic sales and gaining platform traffic tilt in Douyin.
detonation period
It will consume a lot of resources. In addition to the refinement of the operation and marketing levels, it also needs to undertake the investment in the basic period.
mature stage
How to maintain this sales volume and how to start the second sales curve
broadcast strategy
Image communication
Clearly defined, causing users to actively share
Story spread
It combines the common points of philosophy and humanity, leveraging the truest heart of users.
Program dissemination
There are all kinds of difficult and miscellaneous diseases, and packaging design is more likely to bring about empathy and the active consumption mentality of consumers.
Content planting strategy
Highly focus on resources, accurately plant grass on multiple platforms, create special projects, and stimulate user interests
integrated communication
Inside/outside the site
It lies in the effective operation of on-site traffic and the volume creation/traffic guidance of off-site marketing.
little red book
Self-operated account operation logic
Improve brand endorsement and market while sharing
Site activities
lottery
Topic initiation
Guide into the group
The waist master matrix explodes
Predict health and “problems” that you can’t solve on your own
Phased check-in experience, brainwashing propaganda
Experts in middle and high-level departments form a closed loop of conversion
Cooperation with big IP, real sharing by vertical bloggers
Tik Tok
Self-operated account operation logic
Establish a character
Market research to determine script and character direction
Short video logic
brainwashing script
Use copywriting to fill gaps in ordinary content
Current affairs hot topics embedded in the plot
Hard-working logic, repeatedly emphasizing check-in locations
Live broadcast logic
Leverage cold start to start
Stretch brand endorsement
Combined with official mechanisms, develop knowledge payment logic
Vertical sharing, mutual benefit with the supply chain
Mid-waist expert matrix exposure
short video
Focusing on Hangzhou bloggers, we call for 100 vertical bloggers to check in for marketing
live streaming
Big health anchors bring goods on-site, link with venues, and jointly market
Open pet gathering place and Internet celebrity large party venue
Outside the site, it is about driving traffic, which is also the traffic growth negotiated with the platform. Inside the site, it is traffic that promotes sales, and sales increase the weight.
Two microblogs and one shake, matrix propaganda
Online and offline
In addition to bringing online sales, offline traffic is also the logic of conquering new groups of people.
Platform activities
Expert lectures
Health care association activities
Venue promotion
Long-term mental occupation and short-term sales harvesting logic. Only when you are efficient can you have the budget to promote your brand. Only when you have mental occupation can your product form natural traffic.
Advertising cooperation
Star economy
Magazine introduction
Brand placement
Create a joint name
Health after-sales service
Marketing creativity
high standard. high quality content,
Flexibility, ingenuity, and interactivity are more down-to-earth, thus gaining the attention and love of users. For new brands, only by coexisting and growing in small scenes and on small platforms can they have a better chance of capturing the real demands under normal circumstances, and in unlimited Find small innovations that touch people's hearts in the involution of the track
Private domain traffic pool
WeChat public account
Path: Introduction to the article - scan the QR code to add Qiwei - click on the link to join the group
Words: Drainage posters - brand introduction: introduce Qingwan in detail, as well as hot-selling products and brand activities, so that new users can quickly understand us
Applets
Official website type
Place an entrance on the homepage of the mall to attract traffic to the WeChat private domain
DTC model, set up a brand experience officer on the mini program and invite users to experience pet services
Circle of friends
creative activities
Online combined with offline
Theme is determined
Activity goal
Recruit
Promote vitality
make a deal
spread
Activity time
world health day
family day
Mother's Day
Father's Day
Major nodes
event ideas
8 basic ideas
Check in/sign in
Test/Answer
Betting
pk/Tik Tok Challenge
solicit/collect
Red envelope/lottery
Games
2 creative overlays
creative overlay
Hot topic
creative self-examination
Achieve traffic goals
Promote conversion
Activity process
Preparation before the event
Rule description
Division of labor and cooperation
Material material
Warm up before activity
on-line
Double micro
little red book
Tik Tok
quick worker
offline
subway advertising
Outdoor Advertising
The event is officially launched
publicity
Self-media push
Paid public account promotion
Moments, group promotion
implement
Background data follow-up
Fan interaction consultation
Event platform follow-up
Emergency follow-up
Activity offline
Event page closes
Prize distribution confirmation
action plan
communication plan
Communication rhythm planning
Topic Time Goal Action Material Channel Estimated Exposure
Media placement strategy
Communication planning at each stage
warm-up period
water storage period
bigday
closing period
budget checklist
Creative expenses Execution expenses Material expenses Promotion expenses
risk assessment
planA/planB
Review optimization
effect evaluation
Brand transformation power
Like rate
(Comment Share)/Like
The ideal rate of likes for vertical KOLs is 5%, which means the content is of high quality, fans are highly engaged, the content is valuable, and it can also convert some potential consumers to a certain extent.
Shopping cart click-through rate
Number of shopping cart clicks/number of shopping cart plays
It represents the efficiency of entering the store, the more the merrier, the ideal click rate of the vertical kol shopping cart is 3%
Shopping cart click-through rate
Number of shopping cart clicks/number of shopping cart plays
It represents the efficiency of entering the store, the more the merrier, the ideal click rate of the vertical kol shopping cart is 3%
GPM
Thousand plays transaction
The playback volume corresponds to the upper and lower limits of gpm (about 2 times), and the sales range is estimated.
Cost of attracting new customers
kol cooperation cost/total uv
Evaluate new user acquisition costs
direct ROI
Pet aftermath conversion users