MindMap Gallery End-to-end process - creating real value for customers
How to design an end-to-end process to improve work efficiency and achieve better, faster and more economical results. Focusing on the customer and listening to the voice of the customer, the principles, methods, and difficulties of process design given in this book are worth reading for leaders who are interested in leading team changes; it is not only a book on process design guidance, but also a book on process design. A book on how to lead change in a team;
Edited at 2023-12-12 09:24:50This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
"End-to-End Process" - Create real value for customers
1. Work is precious. God created countless species, but He only gave work to humans; work is the fullest expression of soul, spirit and wisdom.
2. The Rise and Fall of the Corporate Hero
Work is not a series of discrete steps, but an end-to-end continuum; employees need to understand how their work affects the ability of colleagues and even customers;
The process implies a completely different way of running your business, achieving your goals, and satisfying your customers
Value-added, non-value-added, waste
Value-added work: work for which the customer pays and which directly contributes to achieving target results;
Non-value-added (or business support) work: indirect work that customers do not care about, but work necessary to ensure the normal operation of the process, such as inspection, tracking, prioritization, time management, etc.; non-value-added work refers to intermediary work, It cannot directly create value, but can only promote the successful completion of other work.
Waste refers to unnecessary and useless work such as repetitive work, wrong work and writing reports that no one reads.
process
Core processes - product development, customer acquisition, order fulfillment
Support process - credit information collection, human resources development
Management Process – Strategic Planning
3. Design: From an insect's eye view to a bird's eye view - process design principles
"Insect's Eye" Cognition - Most employees only focus on their own work. No matter how good their work performance is, most employees only focus on their work; "Bird's Eye" Cognition - Understand what the company is really doing and how it is achieving the company's goals The role you play in achieving goals or achieving better results;
Golden sentences: 1. The way to have good ideas is to propose as many ideas as possible and then eliminate bad ideas; 2. Process design does not require artistic inspiration, but it does require a certain degree of imagination and creativity, as well as good business intuition. and judgment; 3. To reach your destination, you must know where you are now;
Seven principles of process design
Work Necessity – What needs to be done in a particular situation? A step will only be executed if its value or contribution to the outcome is greater than its cost in the current specific situation; the process needs to include a new step to determine whether it should perform the work in the specific situation - there is If necessary, execute; if not necessary, skip. This step is particularly relevant when the process involved is expensive or unduly time-consuming;
Work Precision – Even if a company needs to perform a step, it may not need to be performed as thoroughly and precisely as in the past. Although it may be hard to believe, performing less thoroughly or less precisely can save a lot of time and money. On the contrary, in order to obtain more accurate results, even if it costs more money or time, companies need to implement the work more thoroughly and accurately.
Information Basics - Hammer's Law of Inventory: There are too many products that are not needed and those that are needed are out of stock. This in turn leads to strange and sometimes costly consequences, such as emergency short-run production or moving goods from one warehouse to another (as is often the case in our business) - pull, push
Working hours - There are many ways to change working hours: by moving steps forward or backward, converting work previously done sequentially into a parallel arrangement, or changing the relative order of certain jobs - ZARA case: Manufacturing costs can be high High, but it has a product consumers want and sells it better;
Performer - Don't have to add duplication of effort to the job to accommodate a specific individual. There should be no specific individuals in the process design; when we ask "who should do this work", the most common meaning is to specify a person. "One-stop staff" is a person who is assigned and authorized to be responsible for the work
Workplace - Work processes can be completed at more than one location; HP Case - Take advantage of the control and economies of scale of centralization while benefiting from the flexibility and speed of decentralization
Work content - is the basis of process design. It raises the core question of all work: What do we need to do to achieve customer needs? It is very difficult for companies to create trust, and its value cannot be quantified, but it is the key to competition. differentiating factors;
In process design, one thing we want to be sure of is that the old process must be abandoned, not fixed or improved. The only things that need to be saved from the old process are the value-added steps;
Steps to process redesign
Step 1: Organize personnel—mobilize or organize personnel and gather the personnel required for process design; there are about 7 design team members—internal personnel and external personnel;
Step 2: Find the target - involves understanding the existing process and analyzing the extent to which it meets or does not meet customer needs. The key is to discover what customers need;
Step Three: Crazy Design—Ask more questions. What will be the consequences if you do this here? Who does this, where is it done, and why? etc.
Step 4: Commissioning – Before commissioning, make sure all customers who will be affected by the results of the new process are informed about it
Process design considerations
Take the time to understand the process you are redesigning. Integrate yourself into one aspect of an order or process and follow through from start to finish;
Record existing processes in a "swim lane" format, depicting each department's impact on the process using horizontal or vertical columns to facilitate an intuitive understanding of the number of transfers of responsibilities between departments;
Prepare the design team and the entire enterprise for the inevitable errors that will occur during process redesign;
Assemble different design teams for each process design and ensure that approximately 2/3 of the team members come from various departments involved in the process, and 1/3 of the members are external people who do not play a role in the process;
Let team members know ahead of time that they will be transitioning from core role to consultant so they can be more comfortable with the transition and reduce your concerns when adjusting their roles.
Publicize and widely publicize what the design team is doing across the enterprise, avoid rumors and gossip, and ensure that team members feel comfortable taking a break from their day-to-day work to fully commit to process redesign work.
Don’t over-analyze and immerse yourself in the process, as this will delay the effectiveness of the redesign and the results you need to achieve;
Don’t design new processes in old process “swim lane” tables;
Don’t skip the simulation or pilot phase of a new design, as this is the best time to catch bugs in a safe environment;
Don’t invest more than 9 people in the redesign team, or less than 5 people to ensure that the design team does not get bogged down and benefits from a variety of ideas and perspectives;
Don’t make the new process look similar to the one that’s being phased out, or you’ll end up making only trivial improvements that will produce disappointing results and hinder further process design efforts;
Don’t forget to create a return-to-work plan for process redesign team members so they can fully focus on the process redesign effort;
4. Metrics: Setting the right evaluation criteria
Golden verses: 1. Before you start solving a problem, you must admit that you have a problem; 2. The seven deadly sins of man—gluttony, greed, anger, lust, laziness, envy, and pride; 3. If you can’t measure it, you can’t. Improve;
The seven deadly sins of the corporate evaluation system - vanity (no one wants an indicator that cannot score 95 points); limitations (all components of an enterprise try their best to complete their respective jobs, but the enterprise fails to achieve the best results as a whole); narcissism (People always tend to think from their own perspective rather than from the customer's perspective, which is an unforgivable mistake); Laziness (although you know what is important, you don't put in enough thought and effort); Triviality; Empty (indicators drive behavior, most companies do not consider the impact of assessment standards on employee behavior and corporate performance when formulating assessment standards); Reckless (not taking indicators seriously is the most serious of all sins, arguing about assessment standards instead of taking them seriously; Making excuses for poor performance but neglecting to track root causes; looking for ways to blame others instead of taking responsibility for high performance);
There are two key ideas in indicator setting: results and drivers. Results are goals you want to achieve that can be achieved indirectly through other work; the driver of a result may also be the result of another factor; associate results with process drivers, and Creating metrics for outcomes and drivers is the foundation of an effective evaluation system;
Three Principles of Effective Process Metrics
Keep indicators balanced (BSC)
Assessment indicators are not an end in themselves, but a tool to improve process performance.
The best assessment indicators can not only record performance, but also predict performance.
Factors that must be considered when designing assessment indicators: Clarity (when an indicator is not clearly defined, people will interpret it in a way that is beneficial to themselves, which is human nature); accuracy; recurring costs (the more expensive it is to calculate an indicator) The lower, the more convenient, the better the effect); stability;
6 Important Ways to Develop Meaningful Metrics
Customer Needs: If customers tell you they need you to perform at a certain level, then that’s your goal
Customer Insight: Customers will ask for less than they really want or need;
Competitors' capabilities: If your competitors' capabilities have reached a certain level, you should also reach it; by observing how non-traditional competitors handle work, you can inspire truly breakthrough thinking for your company; avoid treating your competitors' capabilities as a ceiling. It should be thought of as a floor;
Financial viability; special circumstances; inspiration and insight;
Indicator considerations
Examine the behavior driven by current assessment standards to determine whether they are contrary to the results sought to be achieved
Balance the voice of the customer with the voice of the business to ensure processes meet the needs of both customers and the business
Review instructions regularly and make adjustments where necessary to respond to changes in the economic environment, customer base and business prospects
Create alignment between enterprise key performance indicators and process indicators
Maintain appropriate functional department metrics but ensure process metrics take precedence over departmental metrics
Don’t be satisfied with the indicators that can be calculated using IT systems and ignore the really important indicators, even if they must be calculated manually.
Don’t set too many metrics and focus on the ones that truly drive your pursuit of Voice of the Customer and Voice of the Enterprise results.
Don’t allow companies to keep wrong but easily achievable metrics and goals
Rather than aligning metrics with departments, align them with processes and ensure all departments supporting the processes have the right metrics
5. Process owner: creating a new role for the process enterprise
The process owner is primarily concerned with the design of the work rather than the traditional management of overseeing employees. He chooses to rely more on exerting influence to infect employees rather than wielding power to control employees. He needs appeal rather than deterrence. He focuses on "fire prevention" rather than "fire extinguishing".
The process owner has responsibility and authority for the end-to-end process within the entire enterprise. The process owner owns the process design itself, but does not own all the resources that make up the process;
Process owners have a certain degree of influence in the organization, either because of seniority or because of outstanding performance and widespread recognition;
6. Process staff and infrastructure: supporting end-to-end work
A professional is a person who does what he needs to do. In contrast, an ordinary employee does what he is assigned to do; a professional focuses on results and customers and has a higher degree of freedom to do what needs to be done to ensure The company obtains and retains satisfied customers. Professionals understand the concept that the health of the company and the job security of the individual are in the hands of the customer, not the boss
"Voice of the customer" metric - on-time delivery; "Voice of the business" metric - total cost to create and fulfill an order;
Process Staff and Infrastructure Considerations
Ensure the team hears from process employees by including them on the design team
Create new training and development plans for new positions in the process to alleviate employee fears that performance metrics will change
Re-engineer processes first before thinking about how technology can further improve process performance
Ensure that new assessment indicators are consistent with salary and reward policies to prevent employee confusion
Don’t be constrained by the boundaries of departmental responsibilities and budgets; don’t let them prevent you from creating the right mix of work or getting the right employees to do the right jobs in the new process
Do not conduct simulations or pilot tests of new processes without testing new employee positions, reward systems, reporting structures, and other changes
Don’t let technology dictate the process
Don’t conduct performance reviews without input from executives, process owners, and functional managers
7. Leadership and Culture: Creating Change and Sustaining Results
Golden sentences: 1. We have begun a journey, we will take care of the wounded, but we will also eliminate the laggards; 2. Leaders must communicate, communicate, communicate, this is a cliché; 3. Leadership cannot be achieved through remote control, every day Senior leaders must be involved, otherwise employees will revert to their previous entrenched ways of thinking and behaving; 4. A determined and powerful person can change the world once he realizes his ideas with passion;
The five key values of process culture: teamwork, customer focus, responsibility, change, and discipline; - If a company wants to succeed through process reform, then the corporate culture needs to encourage employees to work as a team, with customer focus as the core, and encourage Take personal responsibility, embrace culture and value discipline;
leadership reform
Education - one of the important elements in the transformation from departmental culture to process culture
Set an example
Build a work environment
Reform management system
Make a commitment
Clearly express the values you wish to achieve
Leaders think about details
Think like a salesperson: Like a good salesperson, you constantly ask yourself what others in your company need and what you can do to meet their needs.
Keep an open mind: As a leader, don’t assume that your ideas are the best. If you show a willingness to listen and solicit opinions from others, you will learn more than you think.
Take risks: Don’t stop taking risks because of possible failure. Guaranteed profit without loss also means the limitation of income.
Share the credit: Forget about who gets the credit and you'll achieve great success
8. Corporate Governance and Professional Skills: Keeping Processes on Track
Catalyst employees are people who see the power and potential of processes, that is, redesigning the way work is done to make the company better, and therefore find opportunities to promote process changes, whether they are communicating with a leader to attract their attention , or just start with the reform of some small jobs, achieve certain results, and then report to the leaders; they are often the unknown heroes in the enterprise, and the satisfaction these people get from the results exceeds the satisfaction brought by the honor;
Some attributes required of a process expert
Creativity - the most basic attribute, but also the most scarce attribute of company employees - the reform of working methods requires creative talents
The ability to drive change—Every employee who wants to thrive in a turbulent environment must be able to cope with change; the skills of driving change are not only technical but also psychological; change agents need to outline a good vision after the reform is successful, Catering to a broad base of employees;
The ability to deal with complex problems - no company has perfect skills, no company has perfect technology, and no company has perfect coordination between departments, budgets cannot be unlimited, and time is always limited;
Find your experts—The whole point of a process overhaul is to fundamentally and permanently change the corporate culture. If expertise cannot be institutionalized in the business and culture, your company will become dependent on consulting firms, and when you get tired of paying consultants, that's when process reform initiatives fail; you have to come up with your own ideas, to find the right employees
Get experts up to speed as quickly as possible—train them in the art of complex processes; key areas that need support; provide your experts with third-party validation;
Politics in process governance
Communicate openly and honestly
Highlight issues we may encounter
Not only point out problems, but also provide solutions
Be constructive when criticizing
Not right for people
Use facts, charts and figures wherever possible
Not everyone will agree with these decisions, but once they are made, everyone must support them
Self-esteem will be challenged and it is best to ignore it for now
Poor performance doesn’t always have to do with you, we need to get to the root of the problem and find ways to make you successful
For every negative thing, find the positive in it
be prepared
Corporate Governance and Professional Skills Considerations
In the initial governance structure, all process owners of core processes, governance processes, and assurance processes must be included so that they all understand how the redesigned processes will impact their own processes
Establishing rules of engagement can promote rational and non-emotional discussions when complex issues arise.
Create training courses for process experts, including guidance on change management, negotiation skills, communication skills and problem solving
Don’t over-engineer the governance structure so that it becomes just another bureaucracy that defeats the purpose of redesigning processes to add value.
Don’t overlook other governance structures in your business that can provide support and resources
Don’t forget that functional managers are also part of the governance structure and processes
Don’t create expert groups that are disconnected from company operations
9. Integrated
know yourself
The process transformation journey begins with self-diagnosis, what do you want to achieve? Why?
The results of process reform are external rather than internal, and it listens to the "voice of the customer" - but no matter how good Le thinks he is in serving his customers, it can never be perfect;
Go to the source: Ask your customers, what else do they need?
The devil is in the details, and you must have the courage to push customers to talk about seemingly trivial things, which may be the source of dissatisfaction. The better you understand the voice of your customers, the better you will be able to determine how and where to start process reform.
Your company culture – No matter what culture your company has, it’s important to have a leader to champion and defend it in the early stages of process change. The leader must have sufficient influence in the enterprise, have a sincere passion for process reform, and be willing to take risks; the leader will be responsible for mobilizing necessary resources and promoting process communication; the leader will designate process owners and process owners. The leader will convene the design team and set the team’s goals
Set priority
Three types of processes - core processes (i.e. the work that customers pay for); assurance processes (supporting core processes); management processes (ensuring that work is completed on time, resources are allocated correctly, and the corporate structure is optimized to accommodate the management of process work)
Process trial runs focus on two things: 1. Whether the process can achieve the set goals; 2. Whether the process is stable and the data can show that the process is producing predictable and sustainable results;
off track
Failure to recognize the scope of change - process reform is similar to changing tires on a moving car; process owners do not control resources, but can influence the allocation of resources; process reform is a long-term process, and chaos and complexity are inevitable;
Crisis response - Enterprises must continue to force themselves to change until the process is institutionalized, making it harder to go back than to move forward;
personal advocacy
Wrong starting point - A good plan put into action today is better than a perfect plan started tomorrow; the process must produce significant results quickly to gain a foothold in the business. Businesses should resist the temptation to start with everything in place because having everything ready takes too much time;
Keep old indicators
accept failure
Shift to collaboration – Process reform requires leadership with persuasiveness and appropriate diplomacy, but also an iron heart. Leaders need one-third vision, one-third communication skills, and one-third breakthrough capabilities