MindMap Gallery Chapter 3 Understanding the Emotional Language of Color
The emotional language of color: hue and tone. Different colors have different emotional languages, just like different flowers have different flower languages. They only look good when used correctly!
Edited at 2023-12-07 01:19:01This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Chapter 3 Understanding the Emotional Language of Color
The emotional language of color and the association of hue
red association
Feeling: festive, auspicious, enthusiastic, unrestrained, traditional color, revolutionary color, female, warning, danger, terror
Things: Spring couplets, red envelopes, wedding invitations, weddings, national flags, flames, blood, traffic lights, roses, lipstick
Personality: Passionate, bold, social, unrestrained
Behavior: Action-oriented, but careless, impulsive, and impatient
How to break through, look at the color and aura:
1. If it makes people feel happy, then they need to directly point out the advantages and give corresponding feedback.
2. Observe the color matching of clothing and analyze the emotions and atmosphere it conveys.
pink
Personality: Naive, romantic, and highly dependent
Behavior: Indecisive, lack of action, stuck in imagination
How to break through, look at the color and aura:
1. If you feel gentle, you need to create a beautiful scene for communication and push the other person to make a decision in a timely manner.
2. If there is mismatch in playfulness or personality, further communication and understanding are needed to discover the other person’s true thoughts and find a corresponding solution.
Red classic color combination
Red Red=hot and eye-catching
Red and white = lively and age-reducing
Red black=A cool and handsome
Red blue=artistic retro
Red pink = gentle temperament
Red brown = high-end dignitaries
Red green = fashionable and eye-catching
Orange association
Feelings: Delicious, ripe, harvesty, appetizing, cozy, warm, friendly, relaxing, cheap
Things: oranges, carrots, pumpkins, papayas, persimmons, maple leaves, sunflowers, marigolds, Halloween, firefighters, life jackets
Personality: outgoing, cheerful, naive, optimistic
Behavior: more self-centered and careless in doing things
How to break through, look at the color and aura
1. If it makes people feel happy, then you need to point out the advantages directly and give corresponding plans to amplify the advantages.
2. If you are ordinary or old-fashioned, you need to take the initiative to give more possible suggestions, but pay attention to the wording, such as: you can or you can absolutely, being sure and confident can give you more trust.
Orange classic color combination
Orange blue = literary, passionate, unrestrained, retro, suitable for autumn and winter color matching
Orange black = calm and atmospheric
Orange white = lively and refreshing
Orange gray = modern and fashionable
Yellow association
Feeling: fresh, bright, energetic, soft, lovely, authoritative, rich, gorgeous, warning, eye-catching
Things: Lemon, banana, corn, sunflower, chrysanthemum, gold, dragon robe, safety hat, chicken
Personality: Sunny, confident, free and easy, full of curiosity, likes novelty
Action: Creativity, execution, pursuit of results, but easy to act on one's own will and not listen to opinions
How to break through, look at clothing color and body shape
1. If you are a person with a body figure below average, you are seeking change in your heart and looking forward to more solutions that can help you improve your current status.
2. If you are above average, you will be arrogant and arrogant. When facing such people, you can ask them about their plans and goals and gradually break through them.
Yellow classic color combination
Yellow green = literary and fresh
Yellow Blue = Summer Vibrant Girl
Yellow brown=A must-have for autumn and winter
Yellow white = warm and youthful
Yellow black = low-key luxury
green association
Feel: youthful vitality, vitality, health, peace, safety, environmental protection, harmony, moderation, elimination of fatigue
Things: spring, grassland, young leaves, camouflage uniforms, military uniforms, green lights, BV
Personality: Very approachable, likes freedom, yearns for peace, pursues a sense of security, lacks freshness and courage
Behavior: pragmatic, hands-on, conservative
How to break through, look at the color and aura
1. If you make people feel calm, then you need to give relative optimization suggestions based on the other person’s personality characteristics without deviation.
2. If you make others feel arrogant, it is recommended that you put down your own attitude, cater to the other person first, add to the other person's choices, and reduce the output of suggestions.
Green classic color combination
Same color outfit
Fashion is about layering
Green white = clean and refreshing
Green black = high-end brand
Green blue (peacock blue) = retro exotic style
blue association
Feeling: broad, majestic, calm, cool, honest, serious, scientific, rigorous
Things: sea, sky, universe, high technology, laboratory, government agencies, police, Xinhua News Agency
Personality: rational, calm, humble, quiet, cautious
Acting: Clear and decisive
How to break , dress color, eyes
1. If you feel wise, you need to quickly understand the other person's needs and give you a well-founded solution.
2. If you feel ordinary and introverted, you need to give the other person more private space and make no less than two options to choose from.
Classic color combination of blue
Blue Blue = Calm and Neutral
Blue white = refreshing and clean
Blue pink=fashionable and artistic
Medium blue and light khaki=intellectual, capable, retro literature and art
Blue Red=Fashionable Retro
purple association
Feelings: Feminine, noble, mysterious, elegant, romantic, dreamy, innocent, quiet
Things: lilacs, lavender, forget-me-nots, fuchsia, etc.
Personality: Romantic, simple, delicate and sensitive, prone to sentimentality
Behavior: good at observation, but lacking in action
How to break:
Face the other party's problems head-on with a high-energy best attitude, and create interesting or graphic topics to guide the imagination of spaces, scenes, characters, places, etc.
Classic color combination of purple
Purple white = pure and fresh
Soft purple blue = gentle and elegant
Bright purple yellow = lively and dynamic
white association
Feelings: Clean, pure, slender, soft, bright, sacred, noble, cold
Things: winter, snowflakes, milk, clouds, wedding dress, feathers, white shirt, doctor
Personality: Kind and innocent, easy to get close to, and has high standards for things
Behavior: Slow, persistent, perfectionist
How to break through, color of clothing, eyes
1. If you want to feel sharp, you need to create problems to communicate.
2. If it is playful or ordinary, you need to give the main line to guide it to the next step. (The main line includes dressing style, color, body and appearance advantages)
White classic color combination
white white
white black
black association
Feelings: Terror, despair, death, authority, advanced, strength, persistence, thickness, contraction
Things: Coal, charcoal, night, black cat, witch, Hepburn's little black dress, blackboard, ink
Personality: Independent, aloof, with a strong sense of self-protection and strong personal opinions
Behavior: Calm, quiet, low-key, meticulous
How to break through, clothing color and temperament
1. If someone feels cold and capable, you need to put aside your desire to conquer her and respond briefly while maintaining a certain distance.
2. If there is an important bright color embellishment in the matching, this color is the best choice to break through. It is generally reflected in bags, inner wear, and jackets.
How to look classy in black
Change material
Increase skin exposure
Add metallic colors
Black classic color combination
Black and white = classic and timeless, strong contrast.
Black Red: Noble, mysterious, and full of power.
gray association
Feeling: mysterious, advanced, calm, rigorous, unclean, ambiguous
Things: smog, dust, cement, steel bars, walls, furniture
Personality: knowledgeable, capable, independent, indifferent
Behavior: Efficient, steady, like to control the overall situation, willing to support and help others
How to break through, see if people and clothes are one
1. If people and clothes become one, giving the initiative to the other party, you will act as a facilitator, taking the opportunity to create answers beyond the other party's expectations from every question and answer.
2. If it is playful or ordinary, you need to weaken your idea and speed up the efficiency of your connection with it.
How to wear gray with a sense of luxury
The emotional language of color and the association of hues
Get to know the Japanese PCCS tone map
The vertical axis is the increasing brightness
The horizontal axis is the increasing purity
Light gray = more white and less black
Dark gray = less white and more black
light tones (p.lt)
Feeling: clear, slender, elegant, gentle, gentle (no sense of power)
Application: used in baby products, towels, underwear, pajamas, home clothes, skin care product packaging for minors, ice cream
Fresh and elegant, more than young, not enough stable
Light turbid tone (ltg/sf)
Feeling: soft, mature, intellectual, elegant, stylish
Application: Used for outer packaging of clothing products, high-end skin care products, and wall exterior design of urban buildings
Monet color matching - gentle, intellectual, gentle and elegant
Turbid tone (g/d)
Feeling: elegance, moderation, nostalgia, simplicity, stability, vicissitudes of life, nobility
Application: used in clothing accessories, high-end leisure places
Morandi color matching-elegance, literature and art
Bright color (b)
Feeling: bright, crisp, clean, cheerful, lively, brilliant
Application: used in fast food restaurant design, pastry, kindergarten, young fashion clothing, children's products
Bright and lively
Pure hue (s/v)
Feeling: bright, eye-catching, positive, young, fashionable, passionate, sharp
Application: Used in advertising design, warning signs, playgrounds, children's toys, children's fun and young clothing
Original color - bright and exciting, more than enough energy, not enough stability
Dark tone (dkg/dk/dp)
Feeling: Noble, intellectual, mature, gorgeous (luxury packaging design) heavy, hard, powerful
Value: For coats, wine, furniture, business suits
Stable and gorgeous
The emotional language of color: the warmth and coldness of colors
12.6 Course Summary
1. Different colors have different emotional languages, just like different flowers have different flower languages. Only when used correctly can they look good.
2. Different shades of the same hue also have different emotional languages.
3. Only by accurately grasping the warmth and coldness of colors can you better control colors.
4. Mastering the emotional language of different hues and tones is the “master key” to color matching.