Brand positioning: Determining the brand’s unique positioning in the target market to differentiate it from competitors.

Brand communication: convey brand value and information to target consumers through advertising, promotion and public relations.

Brand Management: Monitoring and maintaining brand image to ensure consistency with consumer expectations and associated values.

Traditional media: such as television, radio and magazines, can convey brand messages broadly.

Digital media: such as the Internet, social media and mobile applications, can implement precise brand promotion targeting specific audiences.

Market Share: Measures a brand’s share and competitiveness in a specific market.

Consumer feedback: Through surveys and consumer feedback, understand the brand's image and reputation in the minds of consumers.

Questionnaire survey: Design and distribute questionnaires to collect a large number of consumer opinions and feedback.

Verbal interviews: Conduct face-to-face interviews with your target audience to gain a deeper understanding of their needs and preferences.

Data analysis: Organize and analyze massive data through statistical methods and market research tools.

Consumer behavior: Understand the motivations for consumer purchasing decisions, purchasing habits, and attitudes toward products and brands.

Market Trends: Study market development trends and competitive landscape, and predict future market changes and opportunities.

Competitor analysis: Evaluate competitors' products, pricing and marketing strategies to provide a basis for formulating competitive strategies.

Product positioning: Determining how the product will be positioned in the target market to differentiate it from competitors.

Marketing strategy: positioning, segmenting target customers and formulating marketing strategies based on research results.

Product improvement and innovation: Improvement and innovation in product functions, design and packaging based on consumer feedback and market demand.

Market forecast and planning: Predict future market changes and formulate corresponding market plans through research on market trends and competitors.