Determine the research objectives and clarify the scope and target market of the research

Clarify the research question and what you want to know

Collect primary and secondary data, including documents, questionnaires, interviews, statistics, etc.

Organize and summarize information, analyze and integrate

Analyze survey results qualitatively and quantitatively to discover patterns and trends

Interpret results and extract valuable information and conclusions

Well-designed questionnaires, including open and closed questions

Select appropriate samples to ensure representativeness of the questionnaire

Select the right interviewees, including clients, consumers, experts, etc.

Develop an interview guide to ensure comprehensive coverage of questions

Collect competitor information, including products, prices, sales channels, etc.

Analyze the strengths and weaknesses of competitors to provide a basis for corporate competition

Based on historical data, forecasts are made by analyzing the patterns and trends of time series.

Commonly used models include moving average method, exponential smoothing method, etc.

By establishing a mathematical model between variables for prediction, the influence of multiple factors can be considered

Sufficient data and appropriate regression models need to be prepared

Forecasting is based on expert experience and judgment, and is often used to predict market trends and other difficult-to-quantify issues.

Need to make full use of expert knowledge and experience

Understand consumer needs and market opportunities through market research and forecasting, and guide the development of new products.

Reduce new product development risks and increase success rate

Through analysis and prediction of competitors, formulate corresponding market strategies to improve one's competitiveness in the market.

Guide corporate decisions and plan marketing activities

Quickly enter new markets and formulate adaptive marketing strategies by conducting research and predictions on new markets

Increase your company's market share and sales

Understand the brand's image and competitiveness in the minds of consumers through market research and forecasting, and provide effective brand strategies and communication plans.

Create a competitive brand image and increase market share;