MindMap Gallery Online market research is divided into
Online market research includes target customers, competitors, demand analysis, user experience, market trends, product positioning, market size, market demand, target positioning and market research.
Edited at 2022-10-19 21:45:10This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Online market research is divided into
Target customers
Determine the basic characteristics of target customers, such as age, gender, education level, etc.
Use market research methods to understand target customers’ purchasing preferences and consumption needs
Analyze the purchasing power and consumption habits of target customers
Investigate target customers’ perceptions and attitudes towards products
competitors
Collect basic information about competitors, such as company size, product features, etc.
Analyze competitors’ market share and market position
Research competitors’ product pricing strategies and promotion methods
Compare competitors’ product strengths and weaknesses
demand analysis
Investigate target customers’ demand for products and purchase intentions
Determine the main needs and concerns of your target customers
Analyze target customers’ dissatisfaction with competitors’ products
Research target customers’ expectations regarding product functionality and design
user experience
Investigate target customers’ experience and satisfaction with products
Analyze target customers’ evaluation of product interface and operation
Use user research methods to understand target customers’ usage habits and changes in needs
Collect comments and suggestions from target customers on after-sales service
market trend
Analyze industry development trends and market growth potential
Research new technologies and trends related to products
Study the impact of policies and laws on markets
Understand the impact of target customers’ social and cultural background on the market
Product Positioning
Determine product positioning and differentiation strategies in the market
Use market research methods to understand target customers’ preferences for different product positionings
Analyze competitors’ product positioning and pricing strategies
Design the core competitive advantages and selling points of products
Market size
Research the overall size and growth trends of the market
Understand the market segments and key players
Analyze the market’s competitive landscape and industry concentration
Forecast the future development direction and potential risks of the market
Market demand
Research target customers’ demand for products and purchase frequency
Analyze market attention to different product features
Determine target customers’ purchasing motivations and purchasing decision factors
Research needs are affected by factors such as season and region
target setting
Determine the product’s target market and target user groups
Analyze the differentiated needs of target customers and competitors' products
Understand the purchasing behavior and consumer psychology of target customers
Design promotion strategies and sales channels for target markets
market survey
Choose appropriate market research methods and tools
Develop a questionnaire or interview guide and collect data
Analyze market research results and make recommendations for improvements
Write market research reports and form the basis for marketing decisions