MindMap Gallery What is market research
This is a mind map about what market research is, telling stories about what market research is. If you are interested in the story of what market research is, welcome to collect and like this mind map~
Edited at 2022-10-16 17:03:25This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
What is market research?
Understand market needs and industry trends
Analyze consumer needs and preferences
Study competitors’ market performance
Grasp the development direction and changes of the industry
Forecast market trends and future needs
Provide basis for corporate decision-making
Develop marketing strategy
Product development and innovation
Resource allocation and operation optimization
Brand building and promotion
Sales channels and pricing strategy
Market research methods and tools
Questionnaire
The purpose and questions of designing the questionnaire
Choose the right survey sample and size
Collect and organize data
Analyze and interpret survey results
In-depth interviews and focus groups
Identify interviewees and group members
Develop topics and procedures for interviews or group discussions
Collect and organize interview recordings or notes
Summarize and analyze interview or group discussion results
Data analysis and statistics
Collect and organize market-related data
Perform data cleaning and preprocessing
Apply statistical methods to analyze data
Generate reports and visualizations
Market research content and indicators
Market size and growth rate
Determine the overall size and growth trends of the market
Analyze market segments and market segments
Observe the market’s growth drivers and restraints
Target market and target customers
Identify potential target markets and end customers
Research the characteristics and needs of the target market
Position and customize products or services
Competitors and competitive environment
Research competitors’ products, prices and market shares
Analyze competitors’ strengths and weaknesses
Assess competitive environment threats and opportunities
The Costs and Benefits of Market Research
Evaluate market research inputs and outputs
Calculate the return rate and effectiveness of market research
Estimate the risks and uncertainties of market research
Market research notes and suggestions
Set clear research goals and questions
Identify specific problems and goals that need to be addressed
Avoid research that is too general and general
Surveys that focus on key metrics and details
Choose appropriate research methods and tools
Choose appropriate methods based on research goals and objects
Leverage different tools and data sources together
Timely adjust and improve research methods
Reasonable budget and effective time management
Reasonably arrange the budget according to the importance and urgency of the research
Control the cost and time consumption of research
Avoid excessive or unnecessary research activities
Comprehensive analysis and comprehensive consideration
Comprehensive analysis of different market feedback and indicators
Consider the impact of internal and external factors on survey results
Combine multiple research results to form comprehensive conclusions
Regularly update and track survey results
Link research results to actual business and decision-making
Regularly update and monitor market research data and indicators
Adjust strategies and plans at any time based on research results