MindMap Gallery Corporate market research
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Edited at 2022-10-13 18:56:27This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Corporate market research
Overview
Enterprise market research refers to the process of systematic and comprehensive investigation and analysis of the target market.
The purpose is to understand market demand, competition and grasp market dynamics, and provide accurate market intelligence for corporate decision-making.
Research objectives
Determine market size and growth trends, and understand potential consumer needs and preferences.
Investigate data indicators such as market capacity, market share, and market growth rate.
Analyze consumer behavior, personal preferences and purchase intentions to understand the main consumer groups in the market.
Understand your competitors' products, pricing, market share, and market strategies.
Investigate competitors' product features, brand image and market competitiveness.
Analyze competitors' pricing strategies, promotions, and market penetration.
Discover market opportunities and potential risks to provide support for the company's market strategy formulation.
Discover market gaps and consumer demand pain points to provide direction for corporate innovation and differentiation.
Analyze market risks, such as policy changes, increased competition, and declining market demand.
Research methods
market survey
Use questionnaires, interviews, focus groups, etc. to obtain consumer opinions and feedback.
The selection of survey samples must be representative to ensure the accuracy and reliability of the survey results.
competitor analysis
Obtain relevant information about competitors through investigation and monitoring of competitors.
Analyze competitors' products and services, pricing strategies and marketing activities, etc.
data analysis
Collect and organize relevant data, and conduct data analysis through statistics and charts.
Conduct quantitative and qualitative analysis of market size, market share, consumer behavior, etc.
On-site inspection
Conduct on-site inspections of the target market to observe the market environment, consumer behavior and competitive trends.
Obtain more intuitive market research data through communication and observation with consumers.
Research report
report format
Outline the purpose, methods and main results of market research.
The structure is clear, the content is accurate, and the diagrams are clear, making it easy for management to view and understand.
Content of report
market Overview
Includes information such as market size, market growth trends, major competitors, etc.
consumer analysis
Describe the characteristics, behavioral habits and purchasing preferences of target consumers.
competitor analysis
Analyze competitors' product features, market shares and competitive strategies.
Market opportunities and risks
Discover market gaps, potential opportunities, market risks, etc.
reporting application
Provide a basis for enterprises to formulate market strategies and marketing plans.
Provide support for decisions such as product development, brand positioning and channel selection.
Research notes
with a clear purpose
It is necessary to ensure that the objectives and needs of the market research are clearly understood and defined.
Avoid excessive research scope or irrelevant information from interfering with the research process and results.
Data is reliable
Adopt scientific, reasonable and objective methods to conduct market research to ensure the reliability of data.
Avoid subjective bias and data errors caused by intentional surveys.
Result analysis
Conduct detailed analysis and interpretation of the survey results to form practical conclusions.
The result analysis should comprehensively consider factors such as market, competition and risks, and make reasonable suggestions.
Timely feedback
Provide timely feedback on research results to corporate management to facilitate management's decision-making and adjustments.
Important market dynamics and competitive trends must be reported in a timely manner and response measures must be formulated.