MindMap Gallery How to do preliminary market research
For preliminary market research, analysts need to focus on the target market, competitors and potential users, and conduct demand surveys and understand market trends. Analysts need to use appropriate research methods to collect data, and then discover business opportunities by analyzing the results and user feedback.
Edited at 2022-07-08 09:13:25This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
How to do preliminary market research
Define target market scope
Determine product positioning and target customer groups
Research market segmentation and positioning strategies
Investigate the characteristics and needs of different market segments
Collect relevant data and statistics
Conduct market research and questionnaires
Identify target markets with the greatest potential
Assess market size and growth rate
Research the competitive environment of the target market
Define target customer characteristics and behaviors
Analyze the demographic characteristics of your target customers
Research the consumption habits and preferences of target customers
Explore target market needs and opportunities
Research the needs and pain points of your target market
Face-to-face interviews with target customers
Observe and record target customer behavior
Analyze opinions and feedback from target customers
Discover business opportunities in target markets
Assess competitive advantages and competencies in target markets
Find blank spots and market gaps in the target market
competitors
Identify main competitors
Conduct competitor analysis
Gather competitor information and data
Research competitors’ product and service features
Analyze competitors’ market shares and growth trends
Compare competitors’ strengths and weaknesses
Compare competitors’ product pricing and market positioning
Assess competitors' brand image and customer satisfaction
Position yourself among competitors
Determine your own competitive advantages and differentiation
Analyze the uniqueness and characteristics of your own products
Determine the core value and competitiveness of your own brand
Potential users
Describe the characteristics and behaviors of potential users
Research the demographics of potential users
Investigate potential users’ spending habits and purchasing preferences
Research the needs and preferences of potential users
Conduct potential user interviews and surveys
Understand the real needs and expectations of potential users
Analyze potential users’ problems and challenges
Assess the potential value and market size of potential users
Determine the number of potential users and growth potential
Calculate the purchasing power and market share of potential users
demand survey
Design questionnaires and survey tools
Research questionnaire design and survey methods
Prepare structured and open-ended questions
Determine the sample and sample size for the questionnaire survey
Choose appropriate survey methods and data collection methods
Distribute questionnaires and collect data
Determine the distribution channel and target audience of the questionnaire
Collect and organize data and results from questionnaire feedback
Analyze results of needs survey
Perform statistics and analysis on questionnaire survey data
Summarize and organize the main conclusions and findings of the needs survey
market trend
Study the market’s macro and micro trends
Collect market data and trend analysis reports
Stay up to date on technology and industry trends
Study the market competition pattern and development trends
Track market dynamics and competitor changes
Regularly update market research and survey data
Analyze the impact of market trends on business opportunities and influencing factors
Forecast future development and trends of the market
Make predictions and judgments based on market data and trend analysis
Assess changes and potential in market competition and opportunities
Research methods
Determine research methods and tools
Choosing Qualitative and Quantitative Research Methods
Design research tools and processes
Conduct market research and data collection
Data collection through face-to-face interviews and questionnaires
Gather data using online surveys and social media analytics tools
data collection
Design a data collection plan and process
Determine the purpose and content of data collection
Define data collection methods and samples
Collect and organize market research data
Conduct face-to-face interviews and questionnaires
Utilize data analysis tools to process and organize data
Analyze results
Perform statistics and analysis on market research data
Extract and interpret data with data analysis tools
Perform statistical and visual display of market research results
Evaluate the validity and reliability of market research
Check data accuracy and completeness
Compare consistency and differences across data sources and methods
customer feedback
Collect user opinions and feedback
Conduct user research and satisfaction surveys
Accept feedback from users complaints and suggestions
Analyze user feedback trends and issues
Collect user feedback data and opinions
Analyze factors related to user satisfaction and loyalty
Business opportunity
Discover and evaluate business opportunities
Research market needs and competitors’ gaps
Analyze market trends and needs of potential users
Determine the feasibility and potential of business opportunities
Assess the market size and growth potential of business opportunities
Analyze risk and ROI of business opportunities.