MindMap Gallery Conduct market research
Market analysis is a comprehensive assessment and study of key factors such as target groups, competitors, demand forecasts, market size, market trends, etc. Through price surveys and product positioning activities, we can more accurately understand the needs and attitudes of target groups, thereby optimizing sales channels and marketing strategies and improving sales performance.
Edited at 2022-06-22 08:41:16This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Conduct market research
Market analysis
Analyze the industry background, potential market size and competition of the target market in order to formulate market strategies.
Collect relevant market data and reports such as market share, growth rate, trends, etc. for assessing market potential.
Survey consumer needs and purchasing behavior to understand their preferences and behavioral patterns.
Target groups
Determine the target audience for your product or service, including market segments and potential customer groups.
Research the characteristics, needs, interests and purchasing capabilities of the target group in order to accurately position the product.
Consider your target group’s demographics, geographic location, cultural background, and more in order to develop an effective marketing strategy.
competitors
Investigate competitors' products, pricing, distribution channels, market share and other information to understand the competitive situation.
Analyze your competitors' strengths and weaknesses to find your own competitive advantage.
Study competitors' market strategies and brand images in order to develop counterattack strategies and differentiated positioning.
Demand Forecast
Forecast market demand for products or services based on market analysis and demand surveys of target groups.
Consider market trends, changes in consumer behavior and other factors to make long-term and short-term forecasts of demand.
Develop sound stocking plans and sales forecasts to meet demand and avoid overstocking or undersupply.
Market size
Assess the potential size and growth trends of the target market in order to determine the attractiveness of the market.
Investigate factors such as consumer spending, supply and demand relationships, and industrial chains in the target market to estimate market capacity.
Explore market segments and development potential in order to determine product positioning and market strategy.
market trend
Analyze market development trends, including technological innovation, changes in consumption habits, policy impacts and other factors.
Observe the trends of competitors and related industries in order to grasp the changes and development direction of the market.
Consider the macroeconomic environment and social and cultural trends to predict future market trends and opportunities.
price survey
Investigate the pricing of similar products on the market, including competitor prices and market price ranges.
Analyze consumers' sensitivity to product prices and purchase intentions in order to determine reasonable pricing strategies.
Consider factors such as cost, profit and market positioning to set competitive prices.
Product Positioning
Determine product features, benefits and points of differentiation to position yourself in the market.
Analyze the needs of target groups and the positioning of competitors, and carry out differentiated positioning strategies.
Develop brand image, product features and communication strategies to accurately communicate the product's unique value.
Sales channels
Investigate sales channels in the target market, including retailers, distributors, direct sales and other channels.
Evaluate the strengths and weaknesses of various sales channels in order to select an appropriate mix of channels.
Develop sales channel strategies and promotion plans to ensure product circulation and sales results.
marketing
Formulate an overall marketing strategy, including brand building, publicity and promotion, promotional activities, etc.
Determine the marketing needs and communication methods of target groups and design customized marketing plans.
Consider marketing budgets, resource allocation and market monitoring to implement an effective marketing plan.