MindMap Gallery How to do market research
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Edited at 2021-12-15 10:36:24This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
How to do market research
Define the objectives and questions required for the research
Determine the purpose of market research
Explore market trends, competitors, potential opportunities, etc.
Confirm product positioning and market demand, etc.
Set clear research questions
Understand the characteristics, size and development trends of the target market, etc.
Analyze target audience preferences and behaviors, etc.
Collect and organize relevant data
Collect primary and secondary data
primary data sources
Market survey questionnaires and interviews, etc.
Internal sales and customer data, etc.
Secondary data sources
Market research reports and industry statistics, etc.
Competitors’ marketing materials and social media data, etc.
Collate and analyze collected data
Data cleaning and validation
Check data for completeness and accuracy, etc.
Exclude outliers and irrelevant data, etc.
Data analysis and interpretation
Utilize statistical methods, charts, etc.
Analyze data trends and correlations, etc.
Conduct market research and observation
On-site observation and research
Examine the actual situation of the target market
Consumer behavior and purchasing habits, etc.
Features of competitors’ products and services, etc.
competitor analysis
Research competitors’ market shares and strategies, etc.
Competitive product analysis and comparison, etc.
Track competitor advertising and promotions, etc.
Create a target audience survey
Choose research methods and tools
Choice of research tools
Design questionnaires and interview guides, etc.
Use online survey platforms, social media surveys, etc.
Choose a sample of your target audience
Determine sample characteristics according to research questions, etc.
Use random or stratified sampling, etc.
Analyze research results and summarize conclusions
Perform data analysis and summary
Statistical data analysis and calculation, etc.
Make charts and visual presentations, etc.
Interpretation and summary of research results
Interpretation and summary of qualitative and quantitative results, etc.
Forecasts and suggestions on market trends and opportunities, etc.
Make recommendations for action and develop plans
Provide action recommendations based on survey results
Adjust product positioning and target markets, etc.
Develop promotion strategies and marketing plans, etc.
Develop research plans and implementation arrangements
Set research time and deploy resources, etc.
Arrange research team and division of tasks, etc.