MindMap Gallery What are the market research methods
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Edited at 2021-12-08 09:59:22This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
What are the market research methods?
Individual in-depth interviews: Conduct in-depth interviews on specific issues of the respondent to obtain detailed and in-depth individual views and insights.
Group discussion: Organize members of some specific groups to discuss and collect the opinions and views of different people to gain an in-depth understanding of their consensus and differences.
Observation method: Understand the behaviors and attitudes of the subjects under investigation through observation, and you can directly observe their reactions in specific situations.
Quantitative research methods
Questionnaire: Data can be quantified and analyzed by formulating questions and sending them to a certain number of respondents to obtain their views and opinions on a specific issue.
Face-to-face questionnaire survey: communicate with the respondents face-to-face and fill in the questionnaire directly.
Online questionnaire survey: A questionnaire is compiled and sent to respondents via the Internet, making the survey wider.
Experimental research: By controlling and intervening on specific variables and observing and measuring changes in the dependent variable, more accurate results can be obtained.
Statistical analysis: Reveal the relationships and patterns between data by analyzing existing data.
Descriptive statistics: Organize, summarize and describe data to reveal the basic characteristics of data distribution.
Exploratory statistics: Make inferences and validate data by building models and hypotheses.
target analysis method
SWOT analysis: Determine the organization's market positioning and competitive strategy by evaluating an organization's strengths, weaknesses, opportunities, and threats.
PEST analysis: Determine the opportunities and challenges facing an organization in the external environment, taking into account political, economic, social, and technological factors.
Demographic analysis: Analyze the demographic characteristics of a certain group of people to understand their impact on market demand and behavior.
Solution evaluation: Evaluating the effectiveness and suitability of a specific market research method in solving a specific problem.