MindMap Gallery Market research and consumer behavior
This is a mind map about market research and consumer behavior. It tells stories about market research and consumer behavior. If you are interested in stories about market research and consumer behavior, you are welcome to collect and click on this mind map. Like~
Edited at 2021-10-20 20:44:33This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Market research and consumer behavior
Definition and Importance of Market Research
Market research refers to the method of systematic data collection and analysis to understand consumer needs, competitive environment and development trends in a specific market.
Market research is of great significance to corporate decision-making, as it can reduce risks and improve market competitiveness.
Market research objectives and application areas
The goals of market research mainly include understanding market needs, analyzing competitors, evaluating market potential, and determining target markets.
Market research has a wide range of applications, such as new product development, market positioning, brand strategy, advertising, etc.
Market research methods and processes
Market research methods
There are two main methods: qualitative research and quantitative research.
Qualitative research obtains subjective information about consumer perceptions, attitudes, and behaviors through in-depth interviews, focus group discussions, and other methods.
Quantitative research obtains a large amount of objective data through questionnaires and other methods for statistical analysis and model building.
Market research process
Determine research objectives and research questions
Design research plan, including sample selection, data collection methods, etc.
Conduct research and collect data
Data processing and analysis
Results reporting and application
Factors influencing consumer behavior
individual factors
Includes demographic information, personal values, personality traits, etc.
There are obvious differences in purchasing behavior among consumers with different demographic characteristics, such as gender, age, occupation, etc.
Personal values and personality traits influence consumers' product preferences, purchasing motivations and decision-making methods.
social factors
Influenced by family, friends and social groups.
Family has a significant influence on consumer purchasing decisions, and friends and peers also influence consumer behavior through word-of-mouth and social media recommendations.
Social groups and cultural backgrounds shape consumers’ values and consumption habits.
psychological factors
Psychological processes such as perception, attention, memory, and attitude influence consumer purchasing decisions.
The extent to which consumers perceive and pay attention to a product will determine whether they will purchase it.
Personal memories and attitudes toward a product influence purchasing behavior and brand loyalty.
market factors
Product price, promotions, brand image, etc.
The price of a product affects consumers' purchasing decisions, and promotions can attract consumers and increase sales.
Brand image and word-of-mouth can have a positive or negative impact on consumers.
consumer behavior decision-making process
Problem identification
Consumers become aware of their needs or problems.
Problem recognition can be triggered by internal stimuli (such as physiological needs) or external stimuli (such as advertising).
information search
Consumers gather information about products through internal search (recalling existing knowledge and experience) or external search (reading reviews, obtaining information through consultation).
Consumers choose information sources based on the enlightenment, availability, and relevance of the product.
Evaluate and compare
Consumers evaluate and compare different products.
Consumers will evaluate and compare products based on factors such as product features, price, and brand reputation.
purchasing decision
Consumers decide which product or brand to purchase.
Purchasing decisions may be affected by individual factors, social factors, psychological factors and market factors.
post purchase behavior
Consumers' post-purchase product satisfaction and post-purchase behavior will influence their future purchasing decisions and brand loyalty.
The relationship between market research and consumer behavior
Market research can provide companies with targeted marketing strategies and promotion activities by understanding the influencing factors and decision-making processes of consumer behavior.
Market research can help companies understand consumer needs and behaviors in target markets and provide reference for product development and pricing.
Market research can evaluate and monitor consumers' attitudes and satisfaction towards products and brands, and provide decision-making basis for brand management and marketing.