MindMap Gallery Market research work
The market research work outline covers the target market, competitors, research methods, data collection and analysis, market trends, potential consumers, market needs, market positioning and marketing strategies.
Edited at 2020-10-13 02:58:23This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Market research work
Determine the scope, objects and goals of the research
Clarify the purpose and significance of the research
Define the characteristics and size of your target market
Determine target market segments
Define the geographic scope of your target market
Develop research plan and timetable
Arrange time and place for research activities
Determine resources and budget required for research
Formulate research tasks and division of labor
Determine the implementation methods and steps of the research
competitors
Identify the type and number of competitors
Analyze competitors’ brand awareness and market share
Understand the characteristics of your competitors’ products and services
Research competitors’ marketing strategies and sales models
Assess competitors’ competitive strengths and weaknesses
Compare your strengths and gaps with your competitors
Analyze competitors’ product pricing and sales channels
Compare competitors’ product quality and brand image
Assess your competitors’ customer satisfaction and loyalty
Explore competitors’ innovation capabilities and market response speed
Research methods
Questionnaire
Determine survey questions and answer options
Design the structure and sequence of the questionnaire
Determine the size and representativeness of the questionnaire sample
Collect and organize questionnaire data
Analyze and interpret questionnaire results
Interview research
Determine the interview objects and scope
Develop interview outline and questions
Conduct face-to-face or telephone interviews
Record and organize interviews
Summarize and summarize interview results
On-site observation and research
Choose an observation location and time
Clarify the key points and content of observations
Prepare observation tools and methods
Record and organize observation data
Analyze and evaluate observations
data collection
Collect first-hand information
Get industry reports and market research data
Check official releases from industry associations and research institutions
Collect competitor product information and advertising
Get your own sales and customer data
Collect secondary information
Conduct web searches and database queries
Read relevant books and journals
View news coverage and commentary analysis
Research relevant regulations and policy documents
Collect field research data
Go to the actual market to observe and collect data
Conduct customer interviews and competitive product surveys
Attend industry shows and conferences
Collect regional characteristics and consumer trends
data analysis
Organize and clean data
Filter and categorize collected data
Exclude anomalies and invalid data
Fix errors and missing data
Determine the measurement units and range of data
Statistical and descriptive analysis
Calculate the central tendency and dispersion of data
Make frequency distributions and histograms of data
Plot scatter plots and line graphs of data
Perform comparative and contrastive analysis of data
Data mining and model building
Apply statistics and machine learning methods
Analyze data associations and correlations
Build models and perform predictive analytics
Discover the key factors and influencing factors of the market
market trend
Analyze market growth and changing trends
Study the historical development and future trends of the market
Assess market supply, demand and competitive landscape
Forecast market development direction, opportunities and challenges
Understand the market’s policy environment and economic background
Keep abreast of emerging trends and developments in the market
Tracking technological innovation and digital transformation
Pay attention to consumer needs and behavioral changes
Insight into social, cultural and environmental changes
Pay attention to competitors’ innovations and strategic changes
potential consumers
Determine the characteristics and number of potential consumers
Analyze demographic information of potential consumers
Segment the behavioral preferences and needs of potential consumers
Assess potential consumers’ purchasing ability and willingness
Understand the purchasing channels and habits of potential consumers
Explore potential consumers’ purchasing motivations and decision-making processes
Study the demand drivers and values of potential consumers
Analyze how potential consumers acquire and evaluate information
Understand potential consumers’ decision-making paths and buying cycles
Uncover potential consumers’ purchasing influences and decision-making factors
Market demand
Understand the market demand and structure for products and services
Study the demand size and growth expectations of the market
Analyze market demand structure and product categories
Assess market demand distribution and geographical characteristics
Understand market demand intensity and consumption willingness
Explore the market’s hidden needs and innovation opportunities
Find unmet needs and pain points in the market
Uncover potential and unconventional needs in the market
Study the market’s emerging needs and consumer trends
Insight into the market’s innovation needs and personalized needs
Market positioning
Clarify the target market and competitive advantages of product positioning
Determine product positioning attributes and core competitiveness
Analyze the characteristics and demand differences of the target market
Identify product position and points of differentiation in the market
Assess product gaps and advantages compared to competitors
Develop specific market positioning strategies and marketing plans
Determine marketing objectives and positioning slogans for target markets
Develop market segments and target groups for product promotion
Design communication channels and methods for market positioning
Develop product pricing and sales promotion strategies
Marketing strategy
Develop product marketing and sales plans
Determine product marketing goals and sales expectations
Develop product promotion channels and activity plans
Set product sales goals and performance metrics
Develop product pricing strategies and sales policies
Execute marketing