MindMap Gallery Three types of market research
There are three types of market research: customer research, competitor research, and market trend research. Customer research is an important method to understand customer needs and purchasing behavior; competitor research is to understand competitors' strategies and market shares; market trend research is to predict future market development directions and opportunities.
Edited at 2020-10-10 16:00:28This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Three types of market research
customer research
Why conduct customer research
Understand customer needs
Collect customer feedback through surveys
Analyze purchasing behavior and consumer preferences
Determine target market
Define target customer groups
Determine market segmentation and positioning strategies
Discover new product or service opportunities
Identify market gaps and potential needs
Provide innovative solutions
How to conduct customer research
Choose appropriate research methods
face to face interview
Internet Survey
Observation
Design a questionnaire or questionnaire
Develop clear research objectives and questions
Determine sampling method and sample size
Provide appropriate research incentives
Analyze and interpret survey data
Statistical analysis of survey results
Uncover consumer insights and trends
Competitor research
Why conduct competitor research
Understand the competitive landscape and market share
Collect competitor information and data
Analyze market share and competitive position
Analyze competitors’ strengths and weaknesses
Competitor product and service features
Compare price, quality, innovation capabilities, etc.
Discover your competitors’ strategies and trends
Observe market dynamics and competitor behavior
Forecast industry development and trend changes
How to conduct competitor research
Gather competitor information
Internet search and website analysis
Industry reports and research data
Industry exhibitions and media coverage
Analyze competitor products and services
Compare product features and benefits
Examine competitor sales and marketing strategies
Track competitor updates and trends
Pay attention to new products released by competitors
Analyze competitors' market expansion and strategic adjustments
Market trend research
Why conduct market trend research
Forecast market developments and trends
Understand market size and growth trends
Stay on top of industry innovation and technology trends
Discover new market opportunities
Uncover potential growth points and profit sources
Seize market changes and consumer trends in advance
Avoid market risks and decision-making errors
Early warning of market competition and threats of substitutes
Guard against market fluctuations and uncontrollable factors
How to conduct market trend research
Analyze market data and reports
Study market share and growth data
Read industry reports and forecast analysis
Track expert and observer opinions
Participate in industry summits and seminars
Follow professional media and social media
Conduct supply and demand analysis
Study the market supply chain and competitive landscape
Analyze consumer needs and purchasing power