MindMap Gallery Market research workflow
As an analyst, I need to conduct market research, identify target customers and competitors, conduct needs analysis and data collection, and design questions for data analysis to understand market trends. Finally, I will write a research report and analyze the competitive advantages.
Edited at 2020-10-09 18:47:59This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Market research workflow
market research
Define the objectives and scope of market research
Determine the purpose of the research and the problems to be solved
Define the scope and audience of the research
Develop a research plan
Set research time and budget
Arrange research staff and resources
Determine research method
Choosing appropriate qualitative and quantitative research methods
Collect data using questionnaires, in-depth interviews, observations, etc.
Analyze market research results
Organize and summarize data
Reveal patterns and trends through statistical analysis and data visualization
Target customers
Determine target customer groups
Understand the characteristics of the people for whom the product or service is suitable
Differentiate between primary and secondary target customers
Draw a portrait of your target customers
Understand the needs and preferences of your target customers
Analyze target customer behavior and buying habits
Locate target customer market
Determine the market segments of your target customers
Assess the market size and growth potential of target customer groups
competitors
Identify main competitors
Understand similar products or service providers on the market
Pick your closest competitors
Analyze competitor strengths
Research competitors’ product features and advantages
Compare your own strengths with those of your competitors
Plan countermeasures against competitors
Identify your competitors’ weaknesses
Develop targeted competitive strategies and action plans
demand analysis
Understand user needs
Conduct user research and interviews
Analyze user feedback and product usage data
Delineate demand boundaries
Filter and organize user needs
Distinguish between primary and secondary needs
Prioritize planning needs
Assess the importance and urgency of needs
Develop the sequence and plan for demand realization
data collection
Choose data collection method
Determine the type and source of data collection
Use qualitative and quantitative research methods to collect data
Design research tools
Develop questionnaire and interview guides
Determine indicators and specifications for data collection
Implement data collection
Recruiting research subjects and participants
Conduct data collection and recording
Problem design
Define the research question
Identify questions and hypotheses that need to be answered
Ask clear and actionable questions
Design research tools
Construct appropriate questionnaires and interview guides
Determine the order and logic of questions
Test the validity of the question
Conduct preliminary research and experimental design
Fix and optimize design issues
data analysis
Data cleaning and organization
Filter and process raw data
Resolve missing data and outlier issues
Statistical Analysis
Analyze data using statistical methods and models
Reveal correlations and trends in data
Interpretation and presentation of results
Interpret data analysis results
Present data analysis results in charts and reports
market trend
Gather market information
Pay attention to market dynamics and trends
Get industry reports and market data
Analyze market trends
Study market size and growth trends
Predict future market development paths
Assess market opportunities and threats
Discover potential market opportunities and competitive threats
Develop corresponding market strategies for enterprises
Research report
Write a research report
Prepare reports based on research results and analysis
Including research purpose, methods, results and suggestions
Report formatting and organization
Design report structure and format
Write and format reports according to prescribed style
Submit and share reports
Submit the report to relevant personnel for review
Share reports with teams and superiors
Competitive Advantage
Determine the elements of competitive advantage
Study market needs and user preferences
Analyze what makes your product or service unique
Plan competitive advantage promotion
Develop promotion strategies and marketing plans
Emphasize the value and advantages of competitive advantage
Monitor competitor dynamics
Pay attention to competitors’ changes and adjustments
Reflect on and adjust your own competitive strategies