MindMap Gallery What does product market research include
This is a mind map about what product market research includes. It tells the story about what product market research includes. If you are interested in the story about what product market research includes, you are welcome to collect and click on this mind map. Like~
Edited at 2020-10-01 22:04:37This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
What does product market research include?
Definition and purpose
Product market research refers to collecting and analyzing relevant data and information to understand the target market, target users, competitors and other factors to formulate effective marketing strategies and product improvement plans.
Target market research
Determining the target market of the product is the first task of the research, including the following
Determine the audience of the product, that is, the target consumer group
Discover the needs, preferences and purchasing habits of the target market, etc.
Analyze target market size, growth trends and market share
Understand the demographics, geography, and lifestyle of your target market
Research the competitive situation and competitors in the target market.
Target user research
In-depth understanding of target users is the core content of product market research, including the following aspects
Determine the demographic characteristics of target users, such as age, gender, education, etc.
Explore your target users’ needs, problems, and pain points
Study target users’ consumption behavior, purchasing decision-making process and purchasing channels
Understand the target users’ acceptance, satisfaction and loyalty of the product
Obtain user feedback and opinions through user research methods, such as interviews, questionnaires, and observations.
Product competition analysis
Analyzing product competitors is an important step in judging market competition, including the following elements
Research competitors’ product features, pricing strategies and marketing techniques
Compare the advantages and disadvantages of competitors' products with your own products
Assess competitors’ market share and brand awareness
Analyze the market segments where competitors’ target users are located
Examine competitors’ sales channels and promotions.
Market Trends and Opportunities Research
Grasping market trends and exploring potential opportunities is the key to research, including the following points
Research market trends and changes, such as new technologies, new products and emerging markets, etc.
Discover gaps and demand gaps in the market and explore innovation opportunities
Understand the impact of policies, regulations and industry standards on the market
Focus on consumer attitude and behavioral changes, social trends and cultural influences.
Data collection and analysis
Conducting product market research requires collecting a large amount of data and information and then conducting in-depth analysis, including the following steps
Design tools such as survey questionnaires, interview guides, and observation records
Choose appropriate research methods, such as online surveys, face-to-face interviews, competitive product analysis, etc.
Collect data and information, including market reports, expert interviews, statistics, etc.
Use data analysis tools and techniques to organize, classify and interpret collected data
Extract core research results and formulate reports and recommended plans.
Research results report
Organize the survey results into a report for easy reference by team members and decision-makers, including the following elements
Provide detailed summary and analysis of research data and information
Present key findings and conclusions from market research
Point out the opportunities and challenges of the target market and propose product marketing strategies and improvement suggestions
Use charts, images, and cases to better present research results
Write clear, concise and persuasive reports that are easy to communicate and understand.