MindMap Gallery Online market research
Online Market Research Chapter 2 Book Summary Mind Map.
Edited at 2019-03-25 07:32:11Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Online market research
I. Explore online consumption behavior patterns
I.1. Online consumer types
I.1.1. Simple type
I.1.2. surf type
I.1.3. access type
I.1.4. bargaining type
I.1.5. Regular and sporty
I.2. Online consumers’ purchasing motivations
I.2.1. The concept of motivation and online consumer purchasing motivation
I.2.2. Types of online consumers’ purchasing motivations
I.2.2.1. Realistic motivation
I.2.2.2. Seeking perfection motivation
I.2.2.3. Integrity motive
I.2.2.4. Motive for seeking novelty
I.2.2.5. Motive for seeking fame
I.2.2.6. Motive for convenience
I.2.2.7. demand motivation
I.2.2.8. psychological motivation
I.3. Factors affecting consumer purchasing behavior
I.3.1. seller factors
I.3.1.1. Product features
I.3.1.2. product price
I.3.1.3. Safe and reliable
I.3.2. personal reason
I.3.2.1. Gender and age
I.3.2.2. Income
I.3.2.3. Profession
I.3.2.4. Education level
I.4. The process of online consumer purchasing decision-making
I.4.1. attract attention
I.4.2. develop interest
I.4.3. Active search
I.4.4. Take action
I.4.5. share
II. Use online market research
II.1. Internet market research concept
II.2. Advantages of online market research
II.2.1. Timeliness and sharing of online survey information
II.2.2. Convenience and economy of online survey methods
II.2.3. Interactivity and adequacy of the online investigation process
II.2.4. Reliability and objectivity of online survey results
II.2.5. Online surveys have no time, space or geographical restrictions
II.2.6. Verifiability and controllability of investigative information
II.3. Several common methods of online market research
II.3.1. Online search method
II.3.2. Website Tracking Law
II.3.3. email law
II.3.4. online survey method
II.4. Steps to design an online market survey questionnaire
II.4.1. Determine the purpose and tasks of the investigation
II.4.2. Gather information about the research topic
II.4.3. Determine the type of investigation method
II.4.4. Determine what the problem is
II.4.5. Determine the type of questionnaire
II.4.5.1. closed questionnaire
II.4.5.2. open ended questionnaire
II.4.5.3. semi-closed questionnaire
II.4.6. Determine the wording of the question
II.4.6.1. When asking questions, use easy-to-understand words and try to use as few professional terms as possible.
II.4.6.2. Keywords in questions should have only a single meaning, and do not use ambiguous words such as adverbs of degree.
II.4.6.3. Avoid misleading words
II.4.6.4. Avoid using extreme words
II.4.7. Arrange the order of questions
II.4.8. Develop first draft of questionnaire and pre-survey
II.4.9. Create a formal questionnaire
II.5. The structure of the online market survey questionnaire
II.5.1. title
II.5.2. Questionnaire instructions
II.5.3. Questionnaire subject
II.5.4. Conclusion
III. Evaluate network information
III.1. The concept of network information
III.2. Shortcomings in the dissemination of network information
III.2.1. Quantity grows rapidly, quality varies
III.2.2. Information resources are not standardized and difficult to index accurately
III.2.3. The publishing mechanism is incomplete and it is difficult to identify the truth.
III.3. How to evaluate network information
III.3.1. stereotype assessment method
III.3.2. Quantitative assessment methods
III.4. Basic techniques for simply evaluating network information
III.4.1. Look for the author's name, organization name, or company name at the top or bottom of the page
III.4.2. You can get some clues about the website from the url
III.4.3. Click on the home page of the site to view information about the organization