I.1.1. Simple type

I.1.2. surf type

I.1.3. access type

I.1.4. bargaining type

I.1.5. Regular and sporty

I.2.1. The concept of motivation and online consumer purchasing motivation

I.2.2. Types of online consumers’ purchasing motivations

I.3.1. seller factors

I.3.2. personal reason

I.4.1. attract attention

I.4.2. develop interest

I.4.3. Active search

I.4.4. Take action

I.4.5. share

II.2.1. Timeliness and sharing of online survey information

II.2.2. Convenience and economy of online survey methods

II.2.3. Interactivity and adequacy of the online investigation process

II.2.4. Reliability and objectivity of online survey results

II.2.5. Online surveys have no time, space or geographical restrictions

II.2.6. Verifiability and controllability of investigative information

II.3.1. Online search method

II.3.2. Website Tracking Law

II.3.3. email law

II.3.4. online survey method

II.4.1. Determine the purpose and tasks of the investigation

II.4.2. Gather information about the research topic

II.4.3. Determine the type of investigation method

II.4.4. Determine what the problem is

II.4.5. Determine the type of questionnaire

II.4.6. Determine the wording of the question

II.4.7. Arrange the order of questions

II.4.8. Develop first draft of questionnaire and pre-survey

II.4.9. Create a formal questionnaire

II.5.1. title

II.5.2. Questionnaire instructions

II.5.3. Questionnaire subject

II.5.4. Conclusion

III.2.1. Quantity grows rapidly, quality varies

III.2.2. Information resources are not standardized and difficult to index accurately

III.2.3. The publishing mechanism is incomplete and it is difficult to identify the truth.

III.3.1. stereotype assessment method

III.3.2. Quantitative assessment methods

III.4.1. Look for the author's name, organization name, or company name at the top or bottom of the page

III.4.2. You can get some clues about the website from the url

III.4.3. Click on the home page of the site to view information about the organization