Long-term trends: Analysis and prediction of the long-term development direction of the market, usually observed and studied on a multi-year basis.

Short-term trends: Pay attention to short-term fluctuations and changes in the market and make predictions by analyzing data on quarterly, monthly or shorter time periods.

Collect data: Obtain various types of data related to the market, including historical sales data, demographic data, economic indicators, etc.

Data cleaning: Clean and organize the collected data to eliminate outliers and erroneous data to ensure the accuracy and credibility of the data.

Data analysis methods: Apply statistics and data mining techniques, and use regression analysis, time series analysis, cluster analysis and other methods to conduct in-depth analysis of data.

Trend prediction model: Predict future market development trends by establishing appropriate prediction models to identify and explain the relationship between data.

Competitors: Identify and analyze competitors related to the target market and learn about their products, pricing, channels, marketing strategies, etc.

SWOT analysis: Evaluate the strengths, weaknesses, opportunities and threats of competitors to understand the competitive situation of the market.

Market share: By comparing the market shares of competitors, we can grasp the relative position and competitiveness of each competitor in the market.

Competitor forecasting: Based on the analysis and understanding of competitors, predict their future development trends and possible strategies.

Consumer needs: From the perspective of consumers, explore and tap unmet needs and potential consumption opportunities in the market.

Industry development: Analyze and predict industries with potential demand and their related products based on market development trends and conditions.

Improvement and innovation: Through innovation and product improvement, we meet potential needs and bring new opportunities and competitive advantages to the market.

Research purpose: clarify the goals and questions of the research, determine the market information and data that need to be understood, and formulate a research plan.

Method selection: Choose appropriate research methods, such as questionnaire surveys, in-depth interviews, group discussions, etc., based on the research purpose and resource conditions.

Data collection: Collect and record data according to the selected research method to ensure the credibility and accuracy of the data.

Data analysis: Analyze and interpret the collected data, summarize the research results, and provide reference basis for market forecasts.

Product positioning: Determine the product's positioning in the market and differentiated competition strategy based on market demand and competitor conditions.

Innovation direction: Through market research and competition analysis, determine the direction and potential opportunities for product innovation, such as technological innovation, design innovation, etc.

Innovation implementation: Carry out product development and implementation according to the direction of innovation, and maintain continuous innovation capabilities and market competitiveness.

Market Capacity: Evaluate the overall size and potential of the market, and predict the future development trend of the market based on market demand and consumption capacity.

Market share: Analyze the share of your own products in the market, understand the market share of your competitors, and evaluate the market position and competitive advantages of your own products.

Market Growth: Based on market size and market share data, forecast the market's growth rate and duration.

External environment: Analyze macroeconomic, political, social, technological and other factors related to the market, and determine their impact and changing trends on the market.

Internal factors: Consider the impact and prediction of changes in internal factors such as products, prices, channels, and marketing strategies on the market.

Risk assessment: Conduct risk assessment on possible changing factors and predict the impact of potential risks on market forecast results.

Purchasing motivation: Understand consumers’ purchasing decision-making process and psychological needs, predict their impact on the market and market forecast results.

Consumption habits: Analyze consumer purchasing habits and preferences and predict their impact on product demand and market trends.

Market perception: Study consumers’ perception and cognition of the market, and understand their reactions and predictions to market changes.

Pricing strategy: Based on market demand and competition, formulate reasonable product pricing strategies to maximize market share and profits.

Promotional strategy: Develop promotional activities to increase product visibility and appeal in the market, expand sales channels and increase market share.

Channel strategy: Choose appropriate product channels, and improve the market coverage and sales effect of products through the optimization and expansion of distribution channels.

Brand strategy: Establish and consolidate product brand image, improve brand loyalty and consumer purchase intention, and achieve market competitive advantage.