MindMap Gallery target market strategy
1. Level 1 Topic: Market Analysis and Marketing Strategy 2. Target group: clarify group characteristics and determine market goals 3. Competitive analysis: analyze competitors’ strengths and weaknesses 4. Positioning strategy: Determine the positioning and differentiation of the product in the market 5. Market segmentation: Divide the market into actionable small groups 6. Channel selection: Choose suitable sales channels for product delivery 7. Brand building: shaping brand image and values 8. Pricing strategy: Set product prices to match market demand 9. Marketing: Increase product exposure through advertising and promotional activities 10. Sales channels: Promote product sales and provide after-sales service 11. Market research: Understand market needs and trends to provide basis for decision-making
Edited at 2022-10-29 13:08:43This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
target market strategy
Target groups
Define target groups, including age, gender, geographic location, etc.
Research the needs and preferences of target groups, including market research, user surveys, etc.
Analyze the purchasing power and consumption habits of the target group, including income level, purchasing power, etc.
Divide market segments into target groups, including subgroups with different needs and preferences
competition analysis
Research your competitors’ products and services to understand their features and benefits
Compare competitors’ pricing strategies and analyze their market shares and sales channels
Analyze competitors' brand building and marketing strategies to understand their popularity and influence
Understand competitors' market shares and market trends, and assess competitive pressures and opportunities
Positioning strategy
Determine the positioning of products or services, including unique selling points and core competencies
Select a segment within the target market to achieve competitive differentiation
Determine elements of brand image and market positioning to match the needs of target groups
Develop marketing and promotion plans for positioning strategies to enhance brand awareness
market segmentation
Divide the target market into different segments based on specific needs, preferences and behaviors
Define the characteristics and size of each market segment and understand its potential opportunities and challenges
Analyze the competition and market share of each market segment and assess market potential
Develop marketing strategies targeting different market segments to maximize market share
Channel selection
Evaluate the advantages and disadvantages of different channels, including direct sales, dealers, e-commerce, etc.
Determine the sales channels most suitable for the target market to meet the purchasing needs of the target group
Find the right partners and distributors to increase brand exposure and sales opportunities
Design channel management and promotion strategies to improve channel efficiency and market coverage
Brand Building
Determine the brand's core values and personality to establish a unique brand image
Design a brand identity and visual identity to convey the brand’s values and style
Conduct branding and marketing campaigns to increase brand awareness and recognition
Maintain brand reputation and image to enhance brand loyalty and consumer trust
Pricing Strategy
Analyze market demand and competition to determine a reasonable price range
Consider the cost and value of your product or service and develop a specific pricing strategy
Consider consumer purchasing power and psychological price to determine the best pricing point
Consider market reaction and competitors' pricing strategies to make price adjustments and discounts
Marketing
Develop marketing plans and campaigns to increase awareness of products or services
Use appropriate marketing tools and channels such as advertising, promotions, public relations, etc.
Evaluate marketing effectiveness and rate of return, optimize promotion strategies and resource investment
Monitor market competition and trends, and timely adjust marketing plans and strategies
Sales channels
Determine the sales channels most suitable for the target market, such as direct sales, retail, wholesale, etc.
Build sales teams and channel partners to increase product sales opportunities
Provide sales training and support to help sales staff and channel partners improve their sales capabilities
Manage sales pipeline and sales data to optimize sales effectiveness and market coverage
market survey
Conduct market research and consumer surveys to understand market needs and trends
Collect and analyze market data and competitive intelligence to assess market opportunities and risks
Analyze survey results and data to draw conclusions and recommendations about target markets
Optimize target market strategies and marketing strategies based on survey results and analysis