Determine the company's market goals and strategic positioning based on market research results

Determine the size, growth potential and competition of the target market

Set specific, quantifiable goals such as market share, sales growth, etc.

Research the characteristics, needs, purchasing behavior and other factors of target customers

Determine key characteristics of target customers, such as age, gender, geographical location, etc.

Use market segmentation and user profiling tools to conduct detailed analysis of target customers.

Collect competitor information, including product features, pricing strategies, sales channels, etc.

Analyze the strengths and weaknesses of competitors and find your own competitive advantages

Compare competitors' market share, brand awareness and other indicators.

Analyze your strengths, weaknesses, opportunities and threats and compare them with your competitors

Based on the results of SWOT analysis, formulate corresponding competitive strategies

Look for opportunities in the market and develop action plans to deal with threats.

Determine the market positioning of the product based on target customers and market research and analysis results

Choose strategies such as differentiated positioning, focused positioning or low-cost positioning

At the same time, we also consider the psychological positioning of customers and the shaping of brand image.

Determine the core competitive advantages of the product, such as technological innovation, quality assurance, etc.

Define your product’s unique selling point to differentiate it from competitors

Strengthen competitive advantages and improve market recognition and competitiveness.

Based on market research and analysis results, establish product development direction and needs

Determine key elements such as product functions, features, specifications, etc.

Refer to user feedback and needs to innovate and improve products.

Develop product development timelines and milestones to ensure on-time delivery

Determine the staffing, resource requirements, etc. of the development team

Establish management processes and communication mechanisms for product development.

Determine marketing strategies based on product positioning and target markets

Choose appropriate promotion channels and methods, such as advertising, public relations, social media, etc.

Develop a schedule and budget for promotional activities.

Establish and shape product brand image, improve visibility and reputation

Develop a brand communication plan, including logo design, slogans, etc.

Determine brand positioning and brand story to resonate with target customers.

Choose appropriate sales channels based on target customers and product characteristics

Possible sales channels include online channels, offline channels, agents, etc.

Establish marketing and sales activities for sales channels.

Establish sales channel cooperation relationships, including contracts, pricing policies, etc.

Provide necessary training and support to ensure the professionalism of sales staff

Track sales data and channel performance, and adjust sales strategies in a timely manner.

Develop pricing strategies based on product positioning, cost and market demand

Consider competitors’ pricing strategies to determine your own price advantage

Pricing considerations include market demand, cost, brand image, etc.

Regularly evaluate the market acceptance and competitiveness of product prices

Develop differentiated price strategies for different markets and customer groups

Continue to pay attention to market dynamics and adjust price strategies in a timely manner.

Continue to pay attention to market changes and trends, including competitors, user needs, etc.

Pay close attention to industry news, market reports and other information

Analyze market data and indicators and adjust market strategies in a timely manner.

Evaluate the effectiveness of market strategies based on sales data, market share and other indicators

Analyze competitors’ trends and changes and adjust competitive strategies in a timely manner

Communicate with customers regularly to understand customer satisfaction and changes in needs.