In nonmarket environments, organizations gain competitive advantage through innovative positioning. Innovative positioning means finding a unique market position that differentiates you from competitors. This can be accomplished by developing new products, offering new services, or employing unique market positioning strategies.

Non-market strategies also involve relationships with governments and stakeholders. Organizations need to consider the impact of government policy on their business and actively participate in government decision-making processes. At the same time, organizations also need to establish cooperative relationships with stakeholders to jointly maximize benefits.

Nonmarket strategies also include an organization's commitment to social responsibility. Organizations should actively promote sustainable social development and take a series of measures to fulfill their social responsibilities. This may include reducing negative impacts on the environment, supporting community development, promoting public welfare, etc.

Nonmarket strategies require an organization to effectively integrate internal and external resources to support the achievement of its business goals. This includes managing and coordinating the organization's internal resources, such as human resources, technical capabilities, and financial resources, as well as building relationships with external partners, such as suppliers, partners, and customers.

In non-market environments, organizations face a variety of risks and uncertainties. Therefore, non-market strategies need to include a range of risk management measures to reduce the impact of risks on the organization's business. This may include developing a crisis management plan, establishing risk assessment mechanisms and establishing effective communication channels.

Nonmarket strategies also require organizations to communicate and collaborate effectively with a variety of stakeholders. This includes shareholders, employees, customers, suppliers, partners, etc. Organizations need to understand their needs and expectations and take appropriate steps to meet their interests and expectations.

Nonmarket strategies require establishing a positive organizational culture that supports innovation and change. This includes encouraging employees to participate in decision-making, promoting teamwork and knowledge sharing, and cultivating innovation capabilities. Organizational culture is an important guarantee for the organization to successfully implement non-market strategies.

In non-market environments, organizations need certain capabilities to achieve their strategic goals. This includes innovation ability, coordination ability, decision-making ability, change ability, etc. Organizations need to continuously improve their capabilities to adapt to the changing non-market environment.

Nonmarket strategies require efficient management to support their effective implementation. This includes establishing an effective management system, setting clear goals and targets, establishing an effective performance evaluation system, etc. Efficient management is the basis for organizations to successfully implement non-market strategies.

Non-market strategies also require active adoption and promotion of technological innovation. Technological innovation can help organizations gain competitive advantage in a highly competitive market environment. Organizations need to pay close attention to technological development trends and actively promote activities related to technological innovation.

Non-market strategies also require effective brand building by the organization. Brands can help organizations establish a good image in the market and enhance consumer trust and recognition of their products and services. Organizations need to devote a certain amount of resources and energy to building and maintaining brand image.

In non-market environments, organizations need to actively manage their market surpluses. This includes the effective use of surplus, reasonable distribution of surplus, investment of surplus, etc. Organizations need to develop a series of strategies and plans to ensure the maximization and sustainable development of market surplus.