Definition and characteristics: Competition refers to an activity carried out between different enterprises or individuals to compete for limited resources. Competition is characterized by universality, regularity and fierceness.

Purpose: The purpose of competition is to gain competitive advantage and maximize self-interest.

Form: Competition can take the form of price competition, product differentiation competition, market share competition, technological innovation competition, etc.

Competitors: Competitors can include other companies in the same industry, new entrants, substitutes, and suppliers.

Definition: Target market refers to an enterprise selecting one or a few potential markets among many potential markets for market development and marketing activities.

Basis for selection: When selecting a target market, factors such as market size, growth rate, degree of competition, customer needs, and corporate resources will be considered.

Market segmentation: Market segmentation is the division of the entire market according to certain standards and characteristics in order to better meet the needs of specific target markets.

Market structure analysis: Understand the number and strength of competitors by analyzing the market's competitive landscape, entry barriers, and competition level.

Competitor positioning: Evaluate the long-term competitiveness of competitors by understanding their market positioning, product positioning and differentiated competition strategies.

Competitor behavior prediction: Predict competitors' future competitive strategies and responses by studying competitors' historical behaviors and trends.

Definition: Competitive advantage refers to the differentiated products, low cost or other advantages that an enterprise can obtain relative to its competitors in the target market competition.

Differentiation strategy: Differentiation strategy differentiates corporate products from competitors through unique product design, brand building, service quality, etc., thereby gaining competitive advantage.

Low-cost strategy: The low-cost strategy enables companies to gain competitive advantages by lowering product prices by improving production efficiency, reducing production costs, and optimizing the supply chain.

Focus strategy: Focus strategy refers to gaining competitive advantage by focusing on specific market segments, specific customer groups or specific product areas.

Market share strategy: Improve the company's position and competitiveness in the target market by expanding market share and increasing market penetration.

Product differentiation strategy: Make products unique and market competitive through product innovation, research and development, and brand building.

Cost leadership strategy: By reducing costs, improving production efficiency and optimizing the supply chain, companies can have a price advantage in the competition.

Focused market strategy: Gain competitive advantage by selecting one or a few market segments or product areas to focus on.

Cooperation and competition strategy: Cooperate with competitors or other companies to achieve mutual benefit and improve market competitiveness.

Uncertainty: Uncertainty in market environment and demand changes, as well as uncertainty in competitor behavior and strategies bring challenges.

Rapidly changing technology and innovation: The rapid development of technology and innovation and the shortening of product life cycles have brought pressure from market competition.

Entry barriers: Industry barriers, brand barriers, technical barriers, etc. hinder the entry of new competitors.

Diversified consumer demands: Consumer demands are changing and diversified, and how to meet the needs of different consumers is a challenge.

Global competition: Global competition has intensified, and competitors from domestic and foreign countries have made competition in target markets more challenging.