MindMap Gallery Four Market Development Strategies
This is a mind map about four market development strategies. It tells related stories about the four market development strategies. If you are interested in the story of the four market development strategies, please feel free to collect and like this mind map~
Edited at 2022-10-01 21:22:09This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Four Market Development Strategies
market penetration strategy
Concept and meaning: Market penetration strategy is a strategy for companies to gain more market share by selling existing products or services. It emphasizes increasing sales and increasing awareness of products or services by attracting existing customers.
Objectives and methods
Goal: Increase sales, expand market share, and improve customer loyalty.
Increase sales: Enterprises attract customers to buy through various promotional activities, discounts, coupons and other means to increase the market share and sales of products.
Expand market share: By further meeting the needs of existing customers and improving customer satisfaction, we can attract word-of-mouth from customers and expand market share.
Improve customer loyalty: retain existing customers and make them loyal customers of the company by providing better after-sales service and more favorable purchasing conditions.
method
Promotional activities: Companies can attract customers to buy by holding promotional activities, organizing draws, etc.
Discounts and coupons: Provide discounts, coupons and other offers to stimulate customers' desire to buy.
Improve product quality: Continuously improve the quality of products or services to meet customer needs and improve customer satisfaction.
market development strategy
Concept and meaning: Market development strategy is a strategy used by a business to achieve growth by promoting existing products or services to new markets. It emphasizes achieving corporate growth goals by exploring new markets and finding new customer groups.
Objectives and methods
Goal: Enter new markets, increase sales, achieve growth.
Enter new markets: Open new markets and look for new growth opportunities by entering new geographical areas, new customer groups, etc.
Increase sales: Increase sales by expanding into new markets and expanding sales channels.
Achieve growth: enable enterprises to achieve sustained growth and development by exploring new markets.
method
Market research: Determine the direction and strategy of market development through research and analysis of new market needs, competition, etc.
Channel expansion: Exploring new sales channels and finding new distributors or partners to promote products or services.
Product positioning: Adjust product positioning and pricing strategies according to the needs of new markets.
product development strategy
Concept and meaning: Product development strategy is the strategy used by enterprises to meet market needs by developing new products or services. It emphasizes providing unique value through continuous innovation and research and development of new products to gain competitive advantage.
Objectives and methods
Goal: Meet market demand, gain competitive advantage, and increase market share.
Meet market demand: Provide products or services that meet market demand through continuous research and development of new products.
Gain competitive advantage: Gain competitive advantage in the market through innovation and research and development of new products.
Increase market share: attract more customers by launching new products, thereby increasing the company's market share.
method
Market research: Determine the research and development direction and advantageous features of new products by analyzing market demand and competition.
R&D Innovation: Conduct innovative R&D and launch new products through internal R&D or cooperation with external partners.
Market testing: Conduct market testing on a small scale, collect customer feedback, and improve and optimize the product.
Diversified development strategy
Concept and meaning: Diversification development strategy is a strategy for enterprises to achieve growth by expanding their business scope and entering new industries or markets. It emphasizes reducing risks and finding new growth opportunities by expanding operations in different areas.
Objectives and methods
Goal: Reduce risk, achieve growth, and expand market share.
Reduce risks: By developing business in different fields, diversify risks and reduce the risks faced by enterprises in a single market.
Achieve growth: By entering new industries or markets, looking for new growth opportunities, and achieving sustained growth of the enterprise.
Expand market share: Through diversified development, expand market share in different fields and improve the overall competitiveness of the enterprise.
method
Mergers and acquisitions: Entering new areas through mergers and acquisitions or mergers, integrating resources, and achieving diversified development.
Alliance cooperation: Cooperate with other companies or organizations to jointly develop new businesses and share risks and benefits.
Brand extension: extending an existing brand to enter new markets or industries.