MindMap Gallery Brand theory knowledge
The mind map topics answer the definition, importance and value of brand, as well as brand positioning, image, logo and communication, as well as brand influence, loyalty and management.
Edited at 2022-05-20 14:19:05This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Brand theory knowledge
Brand refers to consumers’ perception and impression of a product or service
The brand represents the symbol and characteristics of the company
Brands can differentiate a business from its competitors
The importance of brand
Branding helps businesses build reputation and trust
Build a reputation by providing high-quality products and services
Brand loyalty can increase customer trust
Branding can improve the competitiveness of products or services
Excellent brands can attract more consumers
Branding can help companies stand out in the market
Brands can play a guiding role in marketing
Accurately locate target consumers through brand positioning
Brand image can convey a company’s core values
Brand Value
Brand value is the evaluation and value of a brand in the market
Brand value can be measured through brand awareness and brand loyalty
Brand value can create economic benefits and business opportunities for enterprises
Brand Positioning
Brand positioning is the company's position and image in the target market
Brand positioning needs to consider market demand and competitive environment
Brand positioning can be achieved through unique product features and market positioning
Brand
Brand image is consumers’ overall impression and perception of the brand
Brand image can be created through brand identity, advertising and product quality
Brand image needs to match the needs and values of target consumers
logo
Brand identity is the visual symbol and identity of the brand
Brand identity can include trademarks, logos and graphics
Brand identity needs to be simple, easily identifiable and consistent with the brand image
branding
Brand communication is the process of conveying brand information to target consumers
Brand communication can be achieved through advertising, promotions and public relations activities
Brand communication requires choosing appropriate communication channels and strategies
Brand influence
Brand influence is the influence a brand has on consumers in the market
Brand influence can be measured through brand awareness and brand reputation
Brand influence can help companies win more market share and sales
brand loyalty
Brand loyalty is the degree of loyalty of consumers to the brand and the willingness to repeat purchases
Brand loyalty can be cultivated through product quality and brand image
Brand loyalty can help companies stabilize market share and customer base
Brand management
Brand management is the effective management and operation of brands by enterprises.
Brand management includes brand positioning, brand communication and brand maintenance
Brand management requires constant monitoring and evaluation of the brand's market performance and reputation