MindMap Gallery Brand Building
Brand building mind map forms the company's long-term development goals and operable values (corporate culture), confirms long-term basic strategies, directly contacts customers for continuous records, establishes a live customer database, and continuously develops brand loyalty.
Edited at 2023-10-30 14:13:11This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Brand Building
Form the company's long-term development goals and operable values (corporate culture), and confirm long-term basic strategies
core consciousness
core value
core mission
foresee the future
Design goals for at least 5 years
vivid and clear explanation
Understand the company's industrial environment, identify your strengths and weaknesses, and decide on the "core" business
Five major forces of industrial competition
supplier
client
Existing company
product
potential new entrants
Based on the company’s strengths, develop differences that are difficult for competitors to catch up with
relative advantage
competitive advantage
Competitive Advantage
Elements of company success
strategic positioning
clear focus
Ability to respond to challenges
Feedback system
Speed and elasticity
company culture
Complete enterprise identification to form a maintenance management system
How many employees know the company's long-term goals?
What are the company’s values/culture or code of conduct? How many people can tell it? Can it be done?
What is the company's intention?
Do suppliers or customers know what kind of company we are?
What do customers think of our corporate image?
Is there a system in place to maintain the company’s image?
Brand engagement levels vary (from low to high)
Existence: "I know it"
Related: "It's for people like me"
Function: "Its nutritional health is quite good"
Pros: "It does a better job"
Contact: "This is my brand"
Confirm the relationship between brand and customers
What are the associations with the brand?
What value does the brand provide?
What is the emotional relationship?
Is there brand equity?
Is there a consensus within the company?
Brand strategy, brand identity
Multi-brand or single-brand strategy?
Is it Moge Brand or Niche Brand?
Is it the parent brand or a sub-brand?
Is it a company brand or a product brand?
Is the brand identity system complete?
Is there a brand identity specification manual to maintain?
Brand responsibility attribution and organizational operation
Unification of brand language (thinking tool), speaking the same words
Brand management system
Brand Identity Manual/Company Identity Manual
Integration of marketing/business/communications functions
Clear decision-making process for executive functions
Use of information technology
training
360-degree integrated marketing communication planning and execution
key elements
image
Business
client
Marketing channels
Vision
product
Consistent information
Ensure that our brand delivers consistent and effective messages at every touch point with our customers
integrated marketing or communications
Build a 360-degree brand
advertise
Product optimization
Brand/Packaging Identification
Customer communication
public relationship
Internet interaction
Internal company communication
direct selling
Telemarketing
supplier loyalty
Main challenges
How to build a better brand than your competitors?
How to get close to customers (consumers)?
How to get support from professionals and channels?
Directly contact customers to keep records, establish a live customer database, and continuously develop brand loyalty
2/8 rule
Cost of acquiring new customers
word of mouth effect
customer relationship management
Volume: As communication channels grow, many companies face the need to manage a rapidly increasing number of customers and customer databases.
Cost: To reach this point in the future, it will be necessary to reduce the cost of contact while expediting the completion of each transaction, providing service and handling complaints.
Establish an evaluation system to track brand equity
investigation method
When to evaluate
Understand changes in brand equity
Review the basis for the marketing communications plan
Invest in a brand that is consistent and does not change easily
Continue to invest in brand building
To avoid changing executives, just change brand strategy, advertising, and advertising materials.