Let more people know about the brand through advertising, promotional activities, etc.

Example: Publish brand advertisements on television, radio, newspapers and magazines, etc.

Convey the brand's core concepts and values ​​through publicity and enhance customers' favorability and recognition of the brand.

Example: Show the brand’s personality and value through brand stories, image spokespersons, etc.

Attract the attention of potential customers through publicity and encourage them to learn more about and choose the brand.

Example: Demonstrate product features and advantages through websites, social media and other channels

Convey the brand's professionalism, reliability and other advantages through publicity to increase customers' trust in the brand.

Example: Demonstrate the brand’s success and reputation through customer cases, honors and awards, etc.

Determine the target audience for brand promotion based on product characteristics and target market

Example: Designing targeted advertising and promotions for specific age, gender, occupation, etc. groups

Choose appropriate communication channels for brand promotion based on the target audience’s media preferences and usage habits

Example: Choose to advertise on social media or work with KOLs for promotion

Combine brand characteristics and publicity purposes and use different publicity methods and forms for brand publicity.

Examples: holding offline activities, publishing public service advertisements, sponsoring sports events, etc.

According to the market environment and competition, continue to innovate and adjust promotional content to maintain the brand's attractiveness and competitiveness.

Example: Design brand advertising using current hot topics or funny elements

Monitor changes in brand awareness and awareness through market research and data analysis

Example: Conduct questionnaire surveys, brand search volume statistics, etc.

Understand the number and conversion rate of potential customers through data analysis, and evaluate the attractiveness and effectiveness of promotional activities

Example: Monitor website traffic, number of participants in offline activities, etc.

Pay attention to customer satisfaction and word-of-mouth evaluation of brand promotion, and evaluate the establishment and maintenance of brand image

Example: Evaluate through customer feedback surveys or social media reviews

Analyze the impact of promotional activities on sales and performance, and evaluate the commercial value of brand promotions

Example: Data analysis of sales, order volume, etc.