MindMap Gallery Brand appellation and business model
Enterprise business model, brand business model, title, positioning
Edited at 2020-03-19 16:39:32This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Worthy-Business Model
business model definition
Corporate and Stakeholder Transaction Structure
cash transaction
Common transactions
non-cash transactions
Today's headlines
Interface grading: the transaction structure between brands and customers
Non-interface grading: the structure of transactions between brands and other stakeholders
Different transaction structures
Business model classification
Enterprise business model
customer
User Customer
staff
Improve management and eliminate employees
Turn employees into suppliers or customers
Baiguoyuan store manager opens store
supplier
buyout→lease
investor
Super voting rights, convertible bonds
Partners
Resource Integration
Fine decoration services
competitor
Competing for capital, talent, and suppliers
win-win
Social Responsibility Stakeholders
Regulatory authorities, media, public welfare organizations
Brand business model
Multi-brand strategy focus type
Multiple brands dominate a category, which Mr. Reese calls "multi-tiered focus": For example, General Motors used five brands to dominate the sedan category in the North American market.
Multiple brands dominate an abstract category: Coca-Cola, for example, has Coca-Cola, Sprite, Fanta, Minute Maid, Ice Cream, COSTA, etc. It uses multiple brands to dominate the abstract category of "beverages".
Multiple brands dominate a value network: Haidilao has evolved from a terminal hotpot chain store to raw materials, supply chain, clerk training, and operation software. Each of its business modules has finally become an independent market-oriented brand.
Main business focus Strategic investment: For example, Alibaba, many brands dominate the new retail value network, and continue to widen the moat through a large number of strategic investments.
Brand-customer transaction structure
Reach: the action of obtaining traffic, obtaining traffic through various methods, such as: channels, media, public relations, visual hammer, etc.
Transformation: The most important thing is the presentation of “positioning certificates of trust” to reduce the cost of trial and error.
Locking: After making someone become your customer through conversion, you immediately find a way to capture him and make him repeat purchases.
product lock
relationship locked
Amplification: The meaning is different from fission. Fission focuses more on old customers, while expansion also focuses on products that have been sold.
In referral incentives, social currency incentives must be given priority rather than money.
Two types of thinking about business models
Technical thinking: Using technology to change people's behavior is generally inefficient. When we talk about changing the objective world and transforming the physical world, it may be more effective to use technical thinking.
Contract thinking: The best way to change human behavior is to change the contract rather than using technical means.
Alipay’s contract innovation quickly promotes transactions