MindMap Gallery Briefly describe what is brand strategy

Briefly describe what is brand strategy

Brand strategy is a comprehensive planning and execution method for enterprises to establish and shape their brand image in the market, with the purpose of enhancing brand visibility, value and loyalty. By studying the market and competitors, companies can determine their target audience and differentiation advantages, and formulate brand positioning and market positioning accordingly to achieve a close connection between the brand and consumers. The execution of brand strategy requires comprehensive consideration of marketing, product development, channel management, etc., through effective communication and promotion activities, to shape the brand image, establish emotional resonance with the target audience, and achieve commercial success.

Edited at 2020-05-20 18:30:17
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