Diversified advertising forms: Online advertising can take the form of text, pictures, videos, etc., making it more vivid and intuitive.

Accurate targeting: Through big data technology and user behavior analysis, ads can be more accurately placed near the target audience.

Strong interactivity: Online advertising can interact with users in real time, providing more engagement and user experience.

Wide coverage: Through the Internet, advertising can reach anywhere in the world and reach the target audience all the time.

Relatively low cost: Compared with traditional media advertising, the cost of online advertising is lower and can be accurately adjusted according to the advertising effect.

Data support: Online advertising can conduct data analysis through big data technology to obtain more accurate user portraits and delivery strategies.

Ad blocking phenomenon: As the number and forms of online advertisements continue to increase, users' immunity to advertisements is also improving, and the phenomenon of ad blocking is gradually increasing.

Malicious clicks and false traffic: Online advertising has problems with malicious clicks and false traffic, which prevents advertisers from obtaining real advertising effects.

Communication effect refers to the impact and effect of advertising on the target audience, including brand awareness, brand image, purchase intention, etc.

Advertising creativity: A unique and vivid advertisement is more likely to attract users' attention and improve the communication effect.

Delivery channels and methods: Choosing appropriate delivery channels and methods can more accurately communicate advertisements to the target audience and improve the communication effect.

User groups: Different user groups have different acceptance and reactions to advertising, so different communication strategies need to be designed for different user groups.

Competitive environment: The competitive environment in which advertising is located will also have an impact on communication effects, such as competition among brands, market demand and other factors.

Brand awareness: Evaluate the impact of advertising on brand awareness through questionnaires, search indexes, etc.

Brand image: Evaluate the effect of advertising on brand image through questionnaires, word-of-mouth response, etc.

Purchase intention: Evaluate the impact of advertising on users' purchase intention through questionnaires, offline sales data, etc.

Brand image is the overall brand image formed by consumers' cognition and perception of the brand, including the brand's personality, positioning, image recognition, etc.

Distinguish competitors: A good brand image can help a brand stand out in the fierce market competition and differentiate itself from competitors.

Increase brand awareness: The establishment of brand image can improve the brand's awareness among the target audience and expand the brand's influence.

Build user trust: A good brand image can build users' trust in the brand and increase users' loyalty to the brand and willingness to purchase.

Advertising: Use advertising to show the characteristics and advantages of the brand and shape the brand's image.

Product quality and service: High-quality product quality and satisfactory after-sales service can increase users' favorability of the brand and enhance the brand image.

Brand story and culture: Influence users’ knowledge and perception of the brand by telling brand stories and spreading brand culture.

The use of online advertising can more accurately convey the brand image to the target audience and improve the awareness and favorability of the brand image.

There are various forms of online advertising. Rich media advertising, video advertising and other forms can be used to show the characteristics and advantages of the brand and further shape the brand image.

Online advertising can interact with users, provide a better user experience, and increase users' loyalty to the brand and purchase intention.

A good brand image can improve users' acceptance of advertising and increase the click-through rate and conversion rate of advertising.

A good brand image can increase users' trust in advertising, reduce blocking and neglect of advertising, and improve the communication effect of advertising.

The consistency between the brand image and the advertisement can enhance the cognitive and memory effect of the advertisement and improve the impression of the brand image in the minds of users.