Investigate the consumer preferences and purchasing power of the target market

competition analysis

Set recruitment time and quantity targets, and determine suitable recruitment channels (such as online advertising, franchise exhibitions, recommendations, etc.)

Develop an internal recruitment team and be responsible for communicating and negotiating with potential franchisees

Screen suitable franchisee candidates according to franchise requirements and conditions

Conduct interviews and assessments of candidates to understand their personal background and willingness to join, and assess their potential and adaptability

Establish and maintain a database of candidates for future recruitment and training purposes

Continuously summarize and improve experiences and lessons learned in the recruitment process to improve recruitment efficiency and quality

Develop corresponding training courses and materials based on the characteristics and needs of franchisees

Including product knowledge training, sales skills training, store management training, etc.

Construction of training faculty team

Selection and integration of multiple training methods

Develop corresponding product and service pricing strategies based on market research and competition analysis

Balance product value and market acceptance, maintain price competitiveness and profit margins

Flexibly adjust product prices according to different product lines, different market conditions and seasonal needs

Offer promotions and discounts to attract more customers and franchisees

Establish an operation consultation hotline or specialist to provide franchisees with guidance and support in daily operations.

Including advice and assistance on store layout, inventory management, marketing, etc.

Establish close cooperative relationships with franchisees and share resources for brand operations and marketing promotions

Promote cooperation and learning among franchisees through experience exchange meetings and training seminars

Develop types and schedules of various promotional activities based on market demand and seasonal characteristics

Including various promotional methods such as discounts, full discounts, gifts, etc.

Design promotional materials and advertisements, and promote them through various media

Utilize social media and online platforms to enhance brand awareness and image dissemination

Develop brand logos, store decoration, product packaging, etc. to ensure the visual identity of the brand image

Focus on brand reputation and user experience, and provide high-quality products and services

Carry out brand publicity and promotion through various channels and media to increase brand awareness and reputation

Use brand stories and brand stories to increase brand affinity and recognition

Set contract terms, clarify the rights and interests of both parties, and protect the interests of the brand and franchisees.

Comply with relevant national laws and regulations to ensure that the contract is legal and valid

Both parties negotiate and reach an agreement to ensure that the contract content meets the expectations and needs of both parties

Improve contract terms at any time to adapt to market changes and franchisee needs

Forecast and assess potential risks and market changes, and formulate response measures

Regularly evaluate franchisees' operating conditions and risk status to prevent the expansion of potential risks

Establish an emergency response mechanism to provide support and assistance to franchisees when their operating conditions are unstable

Provide emergency training and business guidance to help franchisees tide over difficulties