Supply and marketing cooperative enterprises: refers to enterprises engaged in the sales and supply of agricultural products, with the purpose of meeting the needs of agricultural product producers and consumers.

Brand marketing strategy: refers to a series of strategies and activities used by supply and marketing cooperative enterprises to increase product visibility and market share by establishing and promoting brands.

Brand positioning: Determine the brand's positioning in the target market, including target consumer groups, product features, etc.

Brand image planning: Develop brand image strategies, including LOGO design, product packaging, etc.

Brand story communication: excavate and spread brand stories, and enhance the brand's image in the minds of consumers through emotional resonance.

Brand expansion: Based on market demand and development strategy, gradually expand the brand's coverage in different product areas.

Market research: Understand consumer needs and competitor situations in the target market through questionnaires, interviews, etc.

Target market analysis: Analyze the size, growth potential and consumer characteristics of the target market to provide basis for brand positioning.

Competitor analysis: Study competitors' brand strategies, product features, etc., and find out your own differentiated competitive advantages.

Market positioning: Based on market research results, determine the positioning and differentiated competition strategies of supply and marketing cooperative enterprises in the target market.

Traditional media promotion: Carry out brand advertising through traditional media such as television, radio, and newspapers.

Online promotion: Use Internet platforms, such as social media, search engines, etc., to carry out brand promotion and publicity activities.

Promotional strategy: Develop promotional activities targeted at consumers, such as discounts, gifts, etc., to increase purchase intentions.

Word-of-mouth marketing: Spread brand image and consumer evaluations through word-of-mouth, and improve brand reputation and trust.

Market feedback monitoring: Understand the brand's performance and reputation in the market through market research and consumer feedback.

Brand maintenance: promptly handle consumer complaints and rights protection matters, and enhance consumer loyalty to the brand through brand image promotion and activities.

Brand crisis management: Establish a crisis management mechanism to promptly respond to events that may affect brand reputation and make appropriate solutions.

Brand value evaluation: Regularly evaluate the market value and brand equity of the brand to provide reference for brand strategy and decision-making.

Establish supply and marketing cooperative alliance: Establish alliance cooperation with other supply and marketing cooperative enterprises to jointly promote brands and expand markets.

Brand cooperative promotion: Carry out brand cooperation with other related enterprises, such as jointly organizing promotional activities, joint publicity, etc.

Social responsibility cooperation: Cooperate with social organizations to carry out public welfare activities to enhance the brand’s social image and recognition.

Cross-industry cooperation: Cooperate with brands in other industries, such as cooperation with catering companies for product promotion, etc.

Data collection and analysis: Collect consumer and market data, conduct quantitative and qualitative analysis, and provide basis for brand strategy adjustments.

Market feedback optimization: timely adjust and optimize brand strategy and product design based on market feedback and changes in consumer demand.

Sales data analysis: Analyze sales data to understand product sales and market share, and provide guidance for subsequent marketing activities.

Competitor analysis and optimization: Regularly study competitors’ brand strategies and market performance, and optimize your own brand strategy.