MindMap Gallery Mainstream marketing theory
Summary of the mind map outline: Mainstream marketing theories include market segmentation, target markets, brand building, market research, pricing strategies, product life cycles, channel selection, promotional activities and digital marketing, which effectively interpret consumer behavior.
Edited at 2020-09-10 07:50:27This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Mainstream marketing theory
Modern marketing theory defines market segmentation as the process of grouping the entire market according to some common characteristics.
Segmentation criteria can be geography, demographics, behavioral patterns, etc.
Through market segmentation, companies can better understand the needs and preferences of different consumer groups.
Targeted market
A target market is a specific market segment that a business chooses to further explore and serve.
Businesses determine their target markets by assessing the attractiveness and availability of different market segments.
The selection of target markets should be based on corporate resources and core competencies.
Brand Building
Brand building is when companies create and maintain a unique brand image to increase the value and recognition of their products or services.
Brand building involves brand positioning, brand communication, brand commitment and other aspects.
Companies can increase customer loyalty and market share through brand building.
market research
Market research is the process of understanding market needs and the competitive environment by collecting and analyzing relevant data.
Market research can include consumer research, competitive analysis, trend forecasting, etc.
Through market research, companies can better understand market potential and formulate marketing strategies.
Pricing Strategy
Pricing strategy is the process by which companies determine product prices based on product costs, market demand, and competition.
Common pricing strategies include market-oriented pricing, cost-oriented pricing, competition-oriented pricing, etc.
The choice of pricing strategy should consider the product's location, target market preferences, and competitor pricing strategies.
Product Lifecycle
Product life cycle refers to the entire process from product development to market exit.
The product life cycle usually includes the introduction period, growth period, maturity period and decline period.
Understanding the product life cycle can help companies with product planning and market development.
Channel selection
Channel selection is the process by which companies determine product sales and distribution channels.
Channel selection involves supply chain management, channel cooperation and management, logistics and other aspects.
The decision on channel selection should comprehensively consider factors such as product attributes, market demand, and channel costs.
Promotions
Promotional activities are activities that companies use various marketing methods to increase sales of products or services.
Promotional activities can include advertising, promotional strategies, sales promotions, etc.
The purpose of promotional activities is to attract customers, promote sales and enhance brand image.
digital marketing
Digital marketing is a marketing method that uses the Internet and digital technology to promote and sell products or services.
Digital marketing includes search engine marketing, social media marketing, email marketing, etc.
Digital marketing can help companies interact with customers, increase market influence and achieve precision marketing.
Consumer Behavior
Consumer behavior is the study of consumers' psychological and behavioral processes during the purchase and use of products.
Consumer behavior involves aspects such as consumer needs, purchasing decisions, and brand loyalty.
Understanding consumer behavior can help businesses better meet customer needs and optimize marketing strategies.