Marketing is the process of managing products and services by satisfying customer needs and achieving organizational goals.

Goals include acquiring more customers, increasing sales and enhancing brand awareness.

Internal environment: includes the organization’s resources, capabilities, and culture.

External environment: including competition, economic conditions, policies and regulations, etc.

Positioning and target market selection: Based on market segmentation, select the target market with the most potential.

Market positioning: Determine the positioning and differentiation of products or services in the target market.

Marketing mix (4Ps): the integration of product, price, promotion and channel strategies.

Demand identification: Consumers’ perception and understanding of demand for a certain product or service.

Information search: Get information about a product or service.

Evaluate and compare: Evaluate and compare different options.

Purchasing behavior: the final selection and purchase of a product or service.

Subsequent behaviors: post-purchase satisfaction, loyalty, word-of-mouth, etc.

Personal characteristics: personal needs, preferences, values, etc.

Social factors: the influence of family, friends, culture, etc. on consumer behavior.

Psychological factors: the impact of perception, cognition, attitude, etc. on consumer behavior.

Basic market segmentation: Divide the market according to characteristics such as geography and population.

Behavioral market segmentation: Divide the market based on consumer purchasing behavior.

Psychographic market segmentation: Divide the market according to consumer needs and psychological characteristics.

Different market positioning strategies: differentiated positioning, centralized positioning, diversified positioning, etc.

Market positioning assessment: Determine whether the market positioning is successful and make adjustments and optimizations.

Product strategy: Determine the core functions, features and differentiating advantages of the product.

Product life cycle management: includes management of product introduction, growth, maturity and decline stages.

Brand positioning: Determine the brand’s core values ​​and differentiated features.

Brand communication: Increase brand awareness through advertising, public relations, social media and other means.

Brand value assessment: Evaluate the value and influence of the brand.

Cost-based pricing: Product prices are determined based on cost plus.

Market-oriented pricing: determine product prices based on market demand and competition.

Value-based pricing: determine the price based on the value and benefits of the product.

Pricing elasticity strategy: Adjust pricing based on product price elasticity.

Channel pricing strategy: determine prices based on differences among different channels.

Promotional pricing strategy: adjust product prices through promotions.

Direct sales channel: selling products or services directly to consumers.

Indirect sales channels: products are sold indirectly through distributors, retailers, etc.

Channel Management: Manage and motivate channel partners to ensure smooth product flow.

Channel conflict resolution: handle conflicts of interest and disagreements in channel cooperation.

Advertising media selection: Select appropriate advertising media based on target audience and budget.

Creative design: Designing attractive advertising content and formats.

Promotional activity selection: Choose appropriate promotional methods and activities.

Promotional effectiveness evaluation: Evaluate the effectiveness of promotional activities on sales and brand impact.

Questionnaire survey: Obtain consumer opinions and feedback through questionnaires.

Market observation: observe the market and competition and collect relevant data.

Qualitative analysis: subjective analysis of opinions, psychological feelings, etc.

Quantitative analysis: Perform statistical and quantitative analysis on data.

Sales: Evaluate sales growth and market share gains.

Customer satisfaction: Evaluate customer satisfaction through surveys and other methods.

Brand value: Evaluate the market position and reputation of the brand, etc.

Brand loyalty: Evaluate consumers’ loyalty to brands through surveys and other methods.