MindMap Gallery Research on Internet Marketing Theory Based on E-Commerce
E-commerce is an economic model that conducts business activities through network platforms with the support of information technology. Internet marketing theoretical research explores how to effectively implement marketing strategies in the Internet environment.
Edited at 2021-05-28 08:59:34This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Research on Internet Marketing Theory Based on E-Commerce
Definition: E-commerce refers to the way of conducting commercial activities in the Internet environment.
Features: Achieving seamless connection between online and offline, providing a more convenient way of consumption.
Purpose: To achieve sales growth, brand promotion and user service goals through e-commerce.
Internet Marketing Theory Research
Marketing theory: A discipline that studies the relationship between market demand and supply, involving elements such as products, prices, channels, and promotions.
Internet marketing: combines traditional marketing theory with the Internet environment and implements various marketing activities through the Internet.
Research significance: Explore marketing strategies adapted to the Internet era and improve market competitiveness.
Factors affecting e-commerce
technical factors
Development of information technology: The role of technological development such as network infrastructure and the popularity of mobile devices in promoting e-commerce.
Artificial intelligence technology: The application of artificial intelligence in e-commerce, such as recommendation systems, intelligent customer service, etc.
Big data analysis: Through the mining and analysis of massive data, valuable information is extracted for decision-making and marketing.
economic factors
Consumer demand: Consumer demand for convenience and personalized consumption experience has promoted the development of e-commerce.
Economic environment: Fierce market competition, economic globalization and other factors have an important impact on the development of e-commerce.
Legal policies: The formulation and implementation of relevant legal policies play a guiding role in the development and standardization of e-commerce.
cultural factors
Internet culture: Internet cultural factors such as online social networking and virtual communities have an impact on the formulation of online marketing strategies.
Cultural differences: Cultural differences in different countries and regions have an impact on the development and promotion strategies of e-commerce.
Trust issues: Information asymmetry and integrity issues exist in the online environment, which affect consumers’ trust in e-commerce.
Internet Sales Strategy
Data-driven personalized marketing
Through user portraits and data analysis, we can achieve precise insights into user needs and provide personalized recommendations and services.
Attract users and improve conversion rates through precise advertising and coupon issuance.
social media marketing
Use social media platforms to build brand image and increase user interaction and participation.
Carry out brand promotion and word-of-mouth marketing through user insights and communication power of social media.
mobile marketing
According to the characteristics of mobile device users, optimize the user experience and marketing strategy of the mobile terminal.
Utilize mobile payment, location services and other functions to improve user shopping convenience and experience.
multi-channel marketing
The integration of online and offline multiple channels enables users to seamlessly connect and interact with online and offline shopping.
Use multiple channels such as offline stores, e-commerce platforms and social media for brand promotion and sales.
Personal e-commerce marketing
Individuals build and promote their personal brands through self-media platforms, e-commerce platforms and other channels.
Merchandise sales and marketing through personal characteristics and fan economy.
Challenges and Prospects of Internet Marketing
Intellectual property protection: In the Internet environment, intellectual property protection faces problems such as piracy and infringement, and needs to be strengthened.
Network security issues: There are security issues such as hacker attacks and information leakage in the network environment, and security protection needs to be strengthened.
Increasing competitive pressure: The e-commerce market is highly competitive and requires continuous innovation and optimization of marketing strategies.
The rise of the grass-growing economy: Through grass-growing and Internet celebrity promotion, it affects consumer purchasing decisions and changes the traditional marketing model.
Application of artificial intelligence: With the development of artificial intelligence technology, personalized recommendations, intelligent customer service, etc. will further improve user experience.
Popularization of mobile Internet: The popularization of mobile Internet will further promote the development of mobile marketing and improve user convenience experience.
Research methods and techniques
Data analysis technology: Analyze user behavior and market trends through data mining, machine learning and other technologies.
Empirical research methods: Explore actual marketing cases and strategic effects through field surveys, case analysis and other methods.
Reference domestic and foreign experience: Learn from successful e-commerce and online marketing cases at home and abroad, and analyze the driving factors behind them.
Multidisciplinary interdisciplinary research: Combining theories from economics, marketing, psychology and other disciplines to comprehensively study online marketing theory.