MindMap Gallery Summary and reflections on marketing theory
Summary of marketing theory: Marketing theory covers market demand, market positioning, target market, competition analysis, consumer behavior, product development, pricing strategy, promotion methods, channel selection, etc. It is a necessary tool to help enterprises achieve marketing effects. Key factors of marketing effect: Market demand, market positioning and target market are the key factors of marketing. Marketing effect can be improved through competition analysis, consumer behavior, product development, pricing strategy, promotion methods, channel selection and other means. The core goals of marketing: through reasonable market positioning, accurate target market selection, competitive analysis research, in-depth understanding of consumer behavior, development of products that meet market demand, formulation of reasonable pricing strategies, and use of effective promotional methods and channel selection , thereby maximizing the marketing effect.
Edited at 2021-07-20 15:43:32This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Summary and reflections on marketing theory
Market demand
Define market needs
Market demand refers to the quantity and value of consumer demand for a certain product or service.
Consumer demand is affected by many factors, such as economic status, cultural background, lifestyle, etc.
How to determine market demand
Market research: Obtain data on consumer needs through questionnaires, interviews, etc.
Data analysis: Understand consumer demand for products or services through statistical analysis of market data.
The importance of meeting market demands
Meeting market demand can increase the market share of products and enhance the competitiveness of enterprises.
Understanding market needs can help companies develop more effective marketing strategies and increase sales and profits.
Market positioning
Define market positioning
Market positioning is when an enterprise selects its target market and target consumer groups based on the characteristics of its products or services, and determines its position and positioning strategy in the market.
Market positioning helps companies create a unique brand image and improve the differentiated competitive advantage of their products.
The importance of market positioning
Market positioning can help companies accurately target target markets and reduce marketing costs.
Effective market positioning can increase product awareness and reputation and attract more potential consumers.
Targeted market
Define target market
The target market is when an enterprise selects market segment groups with potential demand and purchasing power as target consumers based on market positioning.
How to determine your target market
Market segmentation: Divide the entire market into different market segments according to certain standards and determine the target market.
Positioning research: Select suitable target markets by investigating and analyzing the needs and purchasing power of different market segments.
The importance of target market strategy
Choosing a suitable target market can improve the effectiveness of marketing and increase product sales.
Target market strategy helps companies focus resources to better meet the needs of target consumers and increase market share.
competition analysis
Define competitive analysis
Competitive analysis is a process in which an enterprise conducts a comprehensive analysis of its competitors, aiming to understand the strengths, weaknesses and competitive strategies of its competitors in order to formulate effective competitive countermeasures.
Contents of competitive analysis
Competitors’ corporate background and historical development.
Competitors’ product features, market positioning and pricing strategies.
Competitors' market share, brand influence and market responsiveness.
The Importance of Competitive Analysis
Competitive analysis can help companies develop more effective marketing strategies and seize market share.
Understanding competitors can help companies optimize products and services and increase customer satisfaction and loyalty.
Consumer Behavior
Define consumer behavior
Consumer behavior refers to the attitudes, actions and decisions displayed by consumers in the process of purchasing products or services.
Factors affecting consumer behavior
Individual factors: including consumers’ age, gender, income level and other personal characteristics.
Social factors: including the influence of social environment such as family, friends, media, etc. on consumer behavior.
Psychological factors: including psychological characteristics such as consumer needs, desires, attitudes and values.
The importance of understanding consumer behavior
Understanding consumer behavior can help companies predict market demand trends and develop more targeted marketing strategies.
A deep understanding of consumer behavior can help companies provide products and services that better meet consumer needs and improve customer satisfaction.
product development
Define product development
Product development refers to the design and manufacture of new products with market competitiveness by enterprises through innovation and technological research and development based on market demand and consumer behavior.
Product development steps
Market research: Understand market demand and competitors' products.
Concept development: Determine the basic concept and design direction of the product.
Product design: Designing elements such as appearance, function, and performance of products.
Product testing: Test the quality, reliability, safety and other indicators of the product.
Product launch: marketing and sales.
The importance of product development
Effective product development can help companies improve product differentiation and competitive advantages to meet market demand.
Continuous product development allows companies to remain competitive and adapt to market changes and consumer demands.
Pricing Strategy
Define pricing strategy
Pricing strategy is the enterprise's choice of appropriate price levels and pricing strategies in marketing to achieve the goal of maximizing profits or market share.
Commonly used pricing strategies
Cost-plus pricing: Determine a reasonable selling price based on the product's cost structure and profit targets.
Market pricing: Determine the price level of the product based on market demand and competitor prices.
Differentiated pricing: Set different price levels according to the differentiated characteristics of the product.
The importance of pricing strategy
Reasonable pricing strategies can help companies obtain higher profits and market share.
Pricing strategies can influence consumers' purchasing decisions and improve product sales and market competitiveness.
Promotional tools
Define promotional tools
Promotional methods are various promotional methods and means used by enterprises in marketing, aiming to increase product sales and market share.
Common promotional methods
Discounts and offers: reduce product prices to attract consumers to buy.
Freebies and Gifts: Offer freebies or gifts to increase the appeal of the product.
Advertising and publicity: disseminate product information through media channels to increase product visibility and awareness.