MindMap Gallery Application of marketing theory in higher education services
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Edited at 2021-10-03 10:32:38This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Application of marketing theory in higher education services
Basic concepts and principles of marketing
Marketing Definition and Objectives
Marketing is a management activity and a set of activities designed to satisfy customer needs and achieve organizational goals.
The goal of marketing is to provide valuable products or services, satisfy customer needs, and achieve profitability and growth for the organization.
Market segmentation and target market selection
Market segmentation is the division of a market into small segments with similar needs and characteristics.
Target market selection is the identification of priority target markets that the organization will serve based on market segmentation.
Market positioning and differentiation strategy
Market positioning is the determination of the organization's position and image in the target market.
A differentiation strategy is to differentiate an organization from its competitors by offering unique products or services.
Marketing Mix (4Ps) and Services Marketing
The marketing mix includes elements such as product, price, promotion, and place, which are used to achieve marketing objectives.
Service marketing is the application of marketing theories and methods to the service industry to improve service quality and satisfaction.
Characteristics and needs of higher education services
Characteristics of higher education services
Higher education is a service industry with the functions of knowledge transfer, research and talent cultivation.
The products of higher education are education and knowledge, which are intangible and indivisible.
Higher education service needs
The demand for higher education services mainly comes from students and society.
Student needs include the need to acquire professional knowledge, enhance employability and achieve personal development.
Social needs include the need to cultivate talents, promote social progress and meet labor market needs.
The application of marketing in higher education services
Market segmentation and target market selection
Higher education institutions can divide students into different groups through market segmentation and provide personalized services based on their needs and characteristics.
Target market selection is based on the results of market segmentation to determine the priority groups of students to serve and provide professional educational services.
Market positioning and differentiation strategy
Higher education institutions can establish their unique image and competitive advantages in the target market through market positioning.
Differentiation strategy is to attract and retain students by providing educational products or services that are different from competitors.
Product planning and management
Higher education institutions can develop and deliver educational courses and subject majors that meet student needs through product planning and management.
Management includes curriculum design, subject setting, teaching material selection and teaching methods.
Pricing strategy and charging methods
Higher education institutions can meet students' affordability and needs through flexible pricing strategies and charging methods.
Pricing strategies include tuition setting, scholarships and loans.
Promotions and publicity activities
Higher education institutions can use promotions and publicity activities to increase brand awareness and attract the attention and enrollment of potential students.
Promotional activities include campus open days, educational exhibitions, online promotions, etc.
Channel management and service quality
Higher education institutions can establish and maintain good relationships with students, parents and society through channel management.
Service quality includes aspects such as teacher quality, student satisfaction, campus environment and teaching facilities.
Marketing evaluation and improvement
Higher education institutions can keep abreast of market demands and competitive dynamics and optimize marketing strategies through marketing evaluation and improvement.
Evaluation and improvement include market research, student feedback, competitive analysis and marketing plan adjustments.