Marketing is a management activity and a set of activities designed to satisfy customer needs and achieve organizational goals.

The goal of marketing is to provide valuable products or services, satisfy customer needs, and achieve profitability and growth for the organization.

Market segmentation is the division of a market into small segments with similar needs and characteristics.

Target market selection is the identification of priority target markets that the organization will serve based on market segmentation.

Market positioning is the determination of the organization's position and image in the target market.

A differentiation strategy is to differentiate an organization from its competitors by offering unique products or services.

The marketing mix includes elements such as product, price, promotion, and place, which are used to achieve marketing objectives.

Service marketing is the application of marketing theories and methods to the service industry to improve service quality and satisfaction.

Higher education is a service industry with the functions of knowledge transfer, research and talent cultivation.

The products of higher education are education and knowledge, which are intangible and indivisible.

The demand for higher education services mainly comes from students and society.

Student needs include the need to acquire professional knowledge, enhance employability and achieve personal development.

Social needs include the need to cultivate talents, promote social progress and meet labor market needs.

Higher education institutions can divide students into different groups through market segmentation and provide personalized services based on their needs and characteristics.

Target market selection is based on the results of market segmentation to determine the priority groups of students to serve and provide professional educational services.

Higher education institutions can establish their unique image and competitive advantages in the target market through market positioning.

Differentiation strategy is to attract and retain students by providing educational products or services that are different from competitors.

Higher education institutions can develop and deliver educational courses and subject majors that meet student needs through product planning and management.

Management includes curriculum design, subject setting, teaching material selection and teaching methods.

Higher education institutions can meet students' affordability and needs through flexible pricing strategies and charging methods.

Pricing strategies include tuition setting, scholarships and loans.

Higher education institutions can use promotions and publicity activities to increase brand awareness and attract the attention and enrollment of potential students.

Promotional activities include campus open days, educational exhibitions, online promotions, etc.

Higher education institutions can establish and maintain good relationships with students, parents and society through channel management.

Service quality includes aspects such as teacher quality, student satisfaction, campus environment and teaching facilities.

Higher education institutions can keep abreast of market demands and competitive dynamics and optimize marketing strategies through marketing evaluation and improvement.

Evaluation and improvement include market research, student feedback, competitive analysis and marketing plan adjustments.