An overview of international marketing theory

This is a mind map about the overview of international marketing theory. It tells the story about the overview of international marketing theory. If you are interested in the story about the overview of international marketing theory, you are welcome to collect and click on this mind map. Like~

Edited at 2021-12-07 20:23:54

PlotWizard

Recent works View more works>>

An overview of international marketing theory

PlotWizard

Recent works View more works>>

Recommended to you
Outline

An overview of international marketing theory

The definition, purpose and significance of international marketing

International marketing refers to the process by which companies carry out marketing activities on a global scale. It includes the company's analysis and research on factors such as market demand, competitive environment, and consumer behavior in different countries and regions.

The purpose of international marketing is to achieve the expansion and growth of enterprises in transnational operations by promoting products or services to the global market.

The significance of international marketing is to help companies seize global market opportunities, enhance competitiveness, and achieve profit maximization and sustainable development.

International marketing environment analysis

The international marketing environment includes the influence of political, economic, cultural, social, technological and other factors. Enterprises need to fully understand and analyze these factors when conducting international marketing.

Political factors: including international relations, political systems, laws and regulations, etc., have an important impact on the international marketing activities of enterprises.

Economic factors: including international trade policies, exchange rates, market size, etc., have an important impact on an enterprise's sales and operations in the international market.

Cultural factors: including language, religion, values, etc., have an important impact on a company's brand image and consumer behavior in international marketing.

Social factors: including population structure, social customs, etc., which have an important impact on the company's product positioning and market positioning.

Scientific and technological factors: including scientific and technological level, information technology application, etc., which play an important role in the communication and innovation capabilities of enterprises in international marketing.

International market selection and entry decisions

Choosing the right international market and entry method is critical to a company's international marketing success. This process requires the consideration of multiple factors.

International market selection: Enterprises need to determine which countries or regions are suitable for their products or services through market research and analysis.

Entry method decision: Enterprises can choose to enter the international market through direct export, joint venture, sole proprietorship, etc. Each method has its advantages, disadvantages and applicable conditions.

International marketing strategy and mix

International marketing strategy refers to the promotion, pricing, channel and product strategies formulated by enterprises in the international market. These strategies need to be formulated based on the needs and competitive environment of different markets.

Promotional strategies: including advertising, promotional activities, public relations, etc., aimed at increasing the visibility and sales of products or services.

Pricing strategy: including market pricing, cost pricing, etc., aimed at determining the value and selling price of the product.

Channel strategy: includes the selection and management of distribution channels, aiming to ensure that products can smoothly enter the market and ultimately be sold to consumers.

Product strategy: including product quality, features and packaging, etc., designed to meet the needs and consumer preferences of different markets.

International brand building and promotion

Brand building and promotion play an important role in international marketing. Enterprises need to build and promote their international brands through a series of activities.

Brand building: including brand positioning, brand identity and brand image creation, aiming to make consumers have a clear understanding and favorable impression of the company's products or services.

Brand promotion: including advertising, publicity, promotion and other means, aiming to increase the brand's visibility and reputation.

Monitoring and evaluation of international marketing

The monitoring and evaluation of international marketing is to ensure that the company's marketing activities can continue to improve and increase effectiveness.

Monitoring: Keep abreast of market changes and competition through market research and data analysis.

Evaluation: Evaluate the effectiveness of marketing activities, including analysis of sales, market share, customer satisfaction and other indicators.

International marketing challenges and strategies

International marketing faces a series of challenges, and companies need to adopt corresponding strategies to deal with these challenges.

Cultural differences: Companies need to understand and respect the cultural differences in different countries and regions, and make corresponding adjustments in product design, promotion, etc.

Laws and regulations: Enterprises need to comply with the laws and regulations of various countries, and they also need to understand and respond to changes in international trade policies.

Language communication: Enterprises need to solve the problems of cross-cultural communication and language communication to ensure effective communication and cooperation.

Competitive pressure: Enterprises need to face competitive pressure from domestic and foreign competitors and formulate effective competitive strategies.

The future development trend of international marketing

With the advancement of globalization and the development of science and technology, international marketing will also face a series of development trends.

Digital transformation: Businesses need to leverage digital technologies to improve the efficiency and effectiveness of marketing.

Personalized marketing: Companies need to provide personalized products and services based on the needs and preferences of consumers in different countries and regions.

Sustainable marketing: Enterprises need to pay attention to social responsibility and environmental protection, and advocate a sustainable development marketing model.

Cross-border cooperation: Enterprises need to strengthen cross-border cooperation and alliances to jointly cope with the challenges brought about by globalization.