① Cultural marketing refers to the conscious discovery, cultivation or creation of certain core value concepts in corporate marketing activities, and the adoption of a series of cultural adaptation and communication strategies based on the cultural environment of the target market faced by the company to achieve corporate business goals. a marketing method.

② The substantive connotation of cultural marketing lies in the cultivation and shaping of core values. Using culture as a medium, through the debugging of strategies, we can achieve a new community of interest relationship with customers and the public, thereby achieving the purpose of customer satisfaction.

③Cultural marketing is gradually promoted and expanded from different levels:

①Kotler believes that regional marketing refers to planning and design to meet the needs of regional target markets. Successful regional marketing should make citizens and businesses satisfied with the community where they are located, and tourists and investors should have expectations for the region. satisfy.

②This definition points out the goals of regional/city marketing, summarizes the customers of urban marketing, and closely adheres to the core concept of marketing-demand.

③The potential target market of the region refers to regional customers, that is, producers of goods and services, corporate headquarters or regional branches, foreign investment and export markets, tourism, catering and entertainment, and new residents.

④The purpose of regional marketing management is to effectively use and coordinate regional marketing resources to win specific target markets, thereby promoting the development of regions or cities.

①Database marketing is an important change in the marketing field and a brand-new marketing concept.

②Database marketing is a company that collects and accumulates a large amount of consumer information, predicts the probability of consumers purchasing a certain product after processing, uses this information to accurately position products, and disseminates marketing information in a targeted manner to persuade consumers. The purpose of purchasing the product.

③Database marketing requires systematic statistical analysis of customer data, accurate market segmentation and positioning, and then the implementation of creative and personalized marketing strategies.

④ Database marketing can discover and create new markets, maintain existing markets, and can conduct efficient, measurable, two-way communication with consumers, truly realizing the guiding role of consumers in marketing.

⑤The database can reflect the actual situation of the market in a timely manner and is an important way for enterprises to grasp the market.

⑥ Highly rational and personalized marketing strategies are the soul of database marketing.

⑦Database marketing also means creativity, judgment, intuition, team spirit and insight. It requires "intimacy" and a deep understanding of the intricate relationship between people, machines and machines.

⑧System database marketing is the blend of technology and culture, the combination of process and goals, and the marriage of consumers and enterprises.

⑨Database marketing is a highly integrated marketing in business life.

① Internet marketing refers to using the Internet as the media and using relevant methods, methods and concepts to implement marketing activities to more effectively promote the realization of transaction activities.

② Internet marketing, as an emerging marketing strategy that adapts to the development of network technology and social changes in the information network era, has attracted more and more attention from enterprises.

① Since the 1990s, green marketing has become popular all over the world, bringing corporate marketing into an advanced stage of rationality that integrates corporate and social responsibilities.

② Green marketing refers to the promotion of sustainable development as the goal, in order to achieve the unity of economic interests, consumer needs and environmental interests, market entities based on scientific and normative principles, through friendly, planned development and integration with other markets A management process in which entities exchange product value to meet market demand.

③Professor Ken Bittey of the University of Wales, UK, pointed out in his book "Green Marketing - Business Trends that Turn Crisis into Business Opportunities": "Green marketing is a method that can identify, anticipate and meet the needs of consumers and society, and A management process that leads to profits and sustainable operations.”

④ "Green Marketing - Business Trends that Turn Crisis into Business Opportunities" emphasizes two main concepts:

①Experiential marketing is an inevitable product of the social and economic development from the era of product economy, commodity economy, service economy to the era of experience economy. It is a new marketing model that emerged in the new economic era.

②Experience refers to the inner reaction or psychological feeling of consumers due to certain stimuli.

③Experience is usually caused by direct observation or participation in an event, whether the event is real or virtual.

④Only those experiences that can truly stimulate consumers' feelings, hearts and minds and further integrate into their lives can make consumers feel a strong shock deep in their hearts, gain their support and recognition, and thus establish a long-term and sustainable relationship. .

⑤Experiential marketing refers to a marketing model in which an enterprise designs a marketing concept from the aspects of senses, emotions, thinking, action and association, using products or services as props to stimulate and satisfy customer experience needs, thereby achieving corporate goals.

⑥This definition defines experiential marketing as a marketing model, not just a concept. The purpose is to propose a systematic and practical theoretical system and practice through in-depth research on the theory and practice of experiential marketing. The implementation framework not only enriches the theoretical results of experiential marketing, but also facilitates the application of theory to the actual operation of enterprises and guides enterprises to implement experiential marketing to achieve their own goals.

⑦ This definition also summarizes the management process of experiential marketing - as well as design concepts, planning props, stimulating needs, and achieving goals, and elaborates on the operating mechanism of experiential marketing - that is, through senses, emotions, thinking, actions, and relationships. Design inspires and meets customer needs to achieve corporate goals, and more fully embodies the connotation of experiential marketing.

① Word-of-mouth communication is a two-way information communication behavior initiated and conducted by an individual or group about a specific product, service, brand or organization.

②Word-of-mouth marketing is the process of applying the concept of word-of-mouth to the marketing field. That is to attract the spontaneous attention of consumers, media and the public, so that they actively talk about your brand or your company and products, let people understand the company and products through word of mouth, establish the brand and enhance market awareness. It is spread spontaneously and proactively, thus providing the media with value for reporting. The process of forming this good brand effect is called word-of-mouth marketing.