Market trend analysis: Conduct research on market development trends and understand factors such as market growth rate and competitive situation.

Customer analysis: Study the needs, purchasing behavior, consumption preferences, etc. of target customer groups to provide basis for product positioning and market promotion.

Competitor analysis: Understand competitors' product features, pricing strategies, market shares, etc., to provide reference for formulating competitive strategies.

SWOT analysis: Evaluate the company's strengths, weaknesses, opportunities and threats to provide a basis for formulating marketing strategies.

Potential market analysis: Research and evaluate potential markets to determine market size, growth potential, degree of competition, etc.

Market segmentation: Divide the entire market into several small markets according to specific criteria (such as geographical location, age, income, etc.) to better meet the needs of different groups.

Target market determination: Comprehensive consideration of market size, growth potential, competition level and other factors, determine the target market with the most potential and the most suitable for the company's positioning.

Target market positioning: Determine the product positioning strategy for the target market, including differentiated positioning, focused positioning, etc., in order to gain a competitive advantage in the competition.

Product strategy: Determine product features, positioning, brand image, etc., as well as product line expansion and update strategies.

Price strategy: Determine the pricing method and pricing level of the product, as well as differentiated pricing strategies for different target markets.

Channel strategy: Determine the selection and management of product sales channels, including strategies for direct sales, dealers, e-commerce and other channels.

Promotional strategy: Determine the method, content and timing of promotional activities, including advertising, promotions, public relations and other strategies.

Sales strategy: Determine sales goals, sales channels and the organization and management of the sales team to achieve sales goals.

Marketing plan implementation: Develop a detailed execution plan based on the marketing strategy, specifying responsible persons, time arrangements, etc.

Marketing and Communication: Execute marketing activities, including advertising, promotional activities, public relations activities, etc., to attract the attention and purchase of the target market.

Sales and customer relationship management: Cooperate with channel partners to conduct sales and customer relationship management to improve product sales and customer satisfaction.

Market effect evaluation: Through market research, sales data analysis and other methods, evaluate the effect of marketing activities and sales performance, and monitor and adjust strategies.

Competition monitoring: Pay attention to competitors’ market activities, product innovation, etc., and adjust marketing strategies in a timely manner to cope with competition.