MindMap Gallery Commercial marketing model in e-commerce environment
This is a mind map about the business marketing model in the e-commerce environment. It tells the relevant stories of the business marketing model in the e-commerce environment. If you are interested in the story of the business marketing model in the e-commerce environment, Welcome to collect and like this mind map~
Edited at 2022-12-30 18:18:52This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Commercial marketing model in e-commerce environment
The definition and characteristics of e-commerce
E-commerce refers to the way of conducting business activities using the Internet and electronic technology.
The popularization of the Internet and the development of information technology have made e-commerce an important form of modern business activities.
E-commerce has the characteristics of immediacy, globalization, interactivity, and personalization.
E-commerce value chain and business model
The value chain of e-commerce includes supply chain management, e-commerce platform, online marketing and after-sales service.
Supply chain management includes procurement, distribution, warehousing, etc., and optimizes the supply chain through information technology to improve efficiency and reduce costs.
E-commerce platform is the infrastructure for realizing business activities, including B2B, B2C, C2C and other models.
Internet marketing includes online advertising, search engine optimization, social media marketing, etc. to attract potential customers and increase brand awareness.
After-sales services include after-sales consultation, returns and exchanges, etc., to provide a good customer experience and enhance customer loyalty.
e-commerce marketing model
B2B (business to business) model
Transactions between enterprises are conducted through e-commerce platforms, which are mainly used in supply chain management and procurement processes.
Enterprises use e-commerce platforms to find suppliers, survey the market, compare prices, and improve procurement efficiency.
B2C (business to consumer) model
Enterprises face consumers directly and sell products or provide services through e-commerce platforms.
Attract consumers to purchase by establishing brand image, providing convenient purchasing channels and after-sales services.
C2C (consumer to consumer) model
Consumers transact through e-commerce platforms, such as online auctions and second-hand trading platforms.
Consumers can buy and sell goods on the platform and realize the exchange of personal consumer goods.
O2O (online to offline) model
Attract consumers to offline physical stores through e-commerce platforms.
Through online and offline integration, we provide a better consumer experience and increase sales channels.
P2P (person-to-person) model
Direct transactions between individuals through e-commerce platforms, such as crowdfunding platforms and sharing economy platforms.
Individuals can raise funds or share resources through the platform to achieve interactive utilization of resources.
Development trends of e-commerce marketing models
With the popularization of mobile Internet, mobile phones have become the main e-commerce terminal.
The development of mobile Internet allows people to conduct e-commerce transactions at any time and anywhere.
With the application of big data analysis technology, personalized recommendations have become mainstream.
Through the analysis of user behavior data, personalized recommendations can increase user purchase rates and satisfaction.
With the rise of social media, social marketing has become an important means.
Use social media platforms for product promotion and promotional activities to attract user attention and participation.
The development of virtual reality technology provides a more realistic shopping experience.
Through virtual reality technology, consumers can experience the functions and effects of products in a virtual environment.
The application of blockchain technology improves transaction security and trust.
The distributed accounting and encryption features of blockchain technology can enhance the security of e-commerce transactions.