MindMap Gallery Research on Internet Marketing Model
The selection and promotion of online channels are key. Audience positioning and competitive analysis affect brand building and marketing strategies. Data analysis and resource investment can help goal setting and optimize user experience.
Edited at 2022-01-30 14:08:34This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Research on Internet Marketing Model
Online platform
social media
High user activity, suitable for promoting brand image
Use Weibo experts to collaborate for product promotion
WeChat public account
Publish high-quality content to attract users
Carry out brand cooperation and promotion
QQ space
Post personal updates to get closer to users
Set up a brand homepage to facilitate users to understand the product
news media
Cooperative news website
Publish press releases to increase visibility
Purchase advertising space to increase exposure
Industry professional website
Publish industry articles and establish an image as an industry expert
Participate in industry discussions and improve corporate influence
Electronic business platform
online shopping mall
Open brand official flagship store to increase sales
Participate in e-commerce promotions to attract users to buy
Third-party e-commerce platform
Open a store to increase product exposure
Cooperate with the platform to negotiate preferential policies
Offline channels
supermarket shopping ads
Add branded paper bags to supermarket shopping baskets
Set up brand promotion posters on supermarket walls
Outdoor Advertising
Set up outdoor billboards to increase brand exposure
Place ads on buses and subways
TV advertisement
Produce TV ads for areas with high market demand
Negotiate advertising cooperation with well-known programs
The way to promote
Search Engine Optimization (SEO)
Optimize website keywords and improve search rankings
Publish high-quality content to increase website traffic
Search Engine Marketing (SEM)
Place keyword ads to increase exposure
Set appropriate bids to control advertising costs
content marketing
Publish valuable content to attract users’ attention
Use soft-text promotion to increase brand exposure
social media marketing
Publish interesting content regularly to increase fan interaction
Collaborate with social media influencers to expand influence
Audience positioning
gender positioning
Female user group
Attract female users through targeted promotions such as shopping guides
Cooperate with women’s websites for joint promotion
Male user group
Attract male users through precise promotion of male interests and hobbies
Cooperate with men’s websites for joint promotion
Age positioning
Teenage user group
Conduct brand promotion activities on campus and entertainment venues
Use attractive spokespersons for promotion
Adult user group
Advertise in workplaces and places you frequent in daily life
Use social media to post adult-related content for promotion
competition analysis
Competitor Screening
Identify the main competitors in the same industry
Research competitors’ marketing strategies and product advantages
Competitive advantage analysis
Explore your own product advantages and compare with competitors
Determine your own market positioning and find points of differentiation and competition
Competitor Strategy Simulation
Simulate competitors' likely actions and reactions
Develop targeted defensive and offensive strategies
Brand Building
Brand Positioning
Determine the brand’s core values and target user groups
Design brand logo and brand slogan
Brand image building
Build brand image through advertising, activities, etc.
Create a brand story to enhance users’ recognition of the brand
Brand Promotion
Cooperate with celebrities and queens for brand promotion
Produce brand videos and conduct online and offline promotions
data analysis
data collection
Collect user data through various tools and channels
Clean and organize data to facilitate subsequent analysis
data analysis
Use statistical methods to analyze trends and patterns in data
Discover user behavior patterns and key issues
Data application
Make decisions and adjust strategies based on data analysis results
Optimize user experience and product design
resources invested
human Resources
Establish a professional team to take charge of online marketing work
Train employees to improve professionalism and skill levels
financial resources
Develop marketing budget and rationally arrange financial resources
Find partners and sponsors to increase funding sources
technical resources
Introduce advanced online marketing tools and systems
Continuously update technical equipment to improve work efficiency
Target setting
qualitative goals
Determine qualitative goals such as brand awareness and user satisfaction
Set clear metrics and evaluation methods
Quantitative goals
Set quantitative goals such as sales and user growth rate
Develop specific ways and time points for achievement
Marketing strategy
Personalized customization
Personalized recommendations based on user data and preferences
Design promotions targeting specific user groups
Coupons and promotions
Issue coupons to attract users to buy
Design promotional activities to increase user conversion rate
word of mouth marketing
Leverage user reputation and reviews for marketing
Cooperate with KOL and opinion leaders for promotion
user experience
Website user experience
Optimize page design and interaction to improve user experience
Provide convenient shopping process and customer service
product experience
Continuously iterate products and improve product quality
Pay attention to user feedback and optimize product experience
After-sales service
Improve the after-sales service system and solve user problems
Provide regular user tutorials and guides