MindMap Gallery Research on the construction of regional marketing concept system
The marketing concept of the regional market is to explore market potential and opportunities through system construction to achieve market share growth.
Edited at 2021-11-24 12:54:01This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Research on the construction of regional marketing concept system
Definition and characteristics
Regional market refers to a market form that takes a specific region as the object and uses the economic, cultural and other characteristics of the region to carry out market division and marketing activities.
The characteristics of regional markets include regionality, differentiation, relative closure, and complexity of influencing factors.
Regional market division method
Geographic region division: Divide the market based on geographical location, administrative divisions and other factors, such as markets in different regions at home and abroad.
Cultural regional division: Divide the market according to the cultural differences in different regions, such as the market differences caused by the cultural differences between East and West.
Economic regional division: The market is divided according to the economic development level and demand differences of different regions, such as the market differences between developed regions and underdeveloped regions.
marketing concept
Definition and evolution
Marketing philosophy refers to the ideas and values that an enterprise adheres to in its marketing activities.
The marketing concept has experienced the evolution process from production orientation to product orientation, sales orientation and then market orientation.
Market-oriented marketing concept
Customer-centered: Put customer needs and satisfaction as the core of market activities, and pursue long-term customer satisfaction and loyalty.
Establish long-term relationships: Achieve win-win and sustainable development by establishing long-term cooperative relationships with customers.
Create customer value: Focus on creating customer value, meeting customer needs and providing products and services that exceed customer expectations.
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Incentives
Establish a reward system: Establish a reward system related to regional market performance to stimulate the enthusiasm and creativity of regional marketers.
Establish an incentive system: Incentive-oriented, establish an incentive system to mobilize the enthusiasm and work enthusiasm of marketing personnel at all levels.
Information system
Establishing a regional market information system: By establishing a complete information system, data collection, analysis and application of regional markets can be achieved to improve the scientificity and accuracy of decision-making.
Data sharing and collaboration: Realize information sharing and collaboration in all aspects of the regional market, and promote information flow and resource optimization allocation.
Organization
Regional market team setting: According to different regional market characteristics, a dedicated regional market team is set up to be responsible for the market development and management of the corresponding region.
Cross-department collaboration: Establish a cross-department collaboration mechanism to promote information sharing and resource integration among various departments to achieve coordination and consistency in regional marketing.
Explore
Regional marketing strategy
Positioning strategy: According to the characteristics of the regional market, clearly position the product or service to match the needs of the specific regional market.
Market segmentation strategy: further subdivide the regional market into different target markets and conduct precise marketing based on the characteristics of different markets.
Promotion strategy: According to the promotion needs of different regional markets, formulate corresponding promotion strategies, such as preferential activities, advertising promotion, etc.
Regional marketing effectiveness evaluation
Sales and market share: Evaluate the effectiveness of regional marketing through statistics and comparative analysis of sales and market share.
Customer satisfaction survey: Through customer satisfaction survey, understand the satisfaction level and improvement space of regional marketing.
Market growth rate: Based on the growth rate of market size, evaluate the development potential of regional marketing and the growth of market share.