MindMap Gallery Corporate marketing concepts and brand promotion strategies
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Edited at 2021-12-02 10:29:36This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Corporate marketing concepts and brand promotion strategies
corporate marketing concept
definition
Enterprise marketing philosophy refers to the sum of an enterprise's basic attitudes, concepts and value orientations towards marketing activities in a market economy environment.
Purpose
By establishing the corporate marketing concept, the company's marketing direction and goals can be determined, and the corporate brand image and market competitiveness can be improved.
Common business marketing concepts
Customer Orientation: Focusing on meeting customer needs and committed to providing high-quality products and services.
Experience orientation: spreading the product or brand image through users’ positive experiences.
Innovation orientation: Focus on innovative thinking and innovation capabilities, and constantly introduce new products and services to meet market demand.
Cost orientation: Provide competitive products and services by reducing costs.
Quality orientation: focus on the quality of products and services and pursue excellence.
brand enhancement strategy
Brand Positioning
Choose differentiated positioning that matches the needs of target customers to highlight the uniqueness and value of the brand.
Branding
Use multiple channels and media to carry out brand advertising and improve brand awareness and reputation.
Brand image building
Through brand image design, VI design and other means, create a positive, personalized and consistent image that is in line with the brand positioning.
Brand value delivery
Through high-quality experience of products and services, the core values and concepts of the brand are conveyed.
brand extension
Based on the advantages and influence of the original brand, expand to related fields or products to maximize brand value.
brand protection
Strengthen the protection of brand intellectual property rights and take measures to prevent malicious counterfeiting or infringement of brands.
Summarize
Corporate marketing philosophy is the company's basic attitude and philosophy towards marketing activities. Common marketing concepts include customer orientation, experience orientation, innovation orientation, cost orientation and quality orientation.
Brand enhancement strategies include brand positioning, brand promotion, brand image building, brand value delivery, brand extension and brand protection. These strategies help improve the brand's visibility, reputation and differentiated competitiveness.