Define marketing strategy and determine integrated marketing goals

Analyze your target audience and determine the most appropriate media channels

Research various media channels

Understand the target audience’s usage habits and preferences for different media channels

Analyze the reach, impact and pricing of each media channel

Determine interrelationships between multiple media channels and integrate them

Balance the timing and frequency of ad placements to avoid overexposure

Develop media buying strategies and negotiate and contract with media agencies

Monitor advertising effects and media channel performance, and timely adjust and optimize delivery strategies

Determine the brand's core competencies, as well as its positioning and competitive advantages in the market

Design and create brand logos to ensure they are consistent with brand values ​​and image

Develop and implement brand visual specifications and design principles

Build a good brand reputation and word-of-mouth

Manage and maintain brand image through public relations activities, social media and user interaction

Find and develop new brand extension and extension opportunities that align with the company's core business

Ensure new branding is consistent with existing brand image and maintains brand consistency

Develop advertising strategies and choose the most influential and effective advertising channels

Create and place ads, monitor ad performance, and make adjustments and optimizations

Develop a social media marketing strategy and choose suitable social media platforms

Create and manage social media accounts, regularly update and post content, and interact with users

Develop a content marketing strategy to create and publish engaging and unique content

Creative promotional activities and advertising to attract user attention and participation

Determine integrated marketing goals and strategies

Integrate various media and promotion channels into one to achieve better marketing results

Develop customer relationship management strategies and establish customer databases

Use customer data for personalized marketing and promotion

Integrate and optimize online and offline marketing channels

Improve overall marketing effectiveness through collaboration across different channels

Collect and organize various marketing data, including user behavior data, advertising effectiveness data, etc.

Analyze and mine marketing data to discover potential business opportunities and trends

Develop and adjust marketing strategies and decisions based on data analysis results

Leverage a data-driven approach to optimize marketing campaigns and investment decisions

Interact with users on social media and respond to user comments and questions

Create a great user experience and engagement

Develop interactive marketing campaign strategies to attract user participation and interaction

Leverage online and offline interactive activities to enhance user engagement and loyalty

Conduct user surveys and feedback collection to understand user needs and satisfaction

Improve products and services based on user feedback

Develop a content strategy, including content type, frequency, distribution platform, etc.

Create and develop a variety of content, including articles, images, videos, and more

Publish and promote high-quality content to attract users’ attention and sharing

Use search engine optimization and social media promotion to increase content exposure

Choose appropriate brand communication channels, including advertising, public relations, sponsorship, etc.

Choose the most influential and effective communication channels based on brand positioning and target audience

Produce and publish brand communication content, including advertisements, brochures, etc.

Maintain consistency and coherence in brand image

Monitor brand communication effects, including exposure, popularity and other indicators

Adjust and optimize brand communication strategies based on monitoring results

Analyze the characteristics and behavior of the target audience and segment them

Determine the needs and preferences of your target audience

Use personalized recommendation algorithms and technologies to provide personalized recommended content and services to target audiences

Research and develop customized products and services to meet individual needs

Determine the effectiveness indicators of integrated marketing, including brand awareness, sales growth, etc.

Select and apply appropriate evaluation methods to evaluate integrated marketing activities

Analyze performance data to evaluate the effectiveness of integrated marketing campaigns

Adjust and optimize integrated marketing strategies and decisions based on evaluation results