MindMap Gallery Brand integrated marketing communication
Brand integrated marketing communication helps you with corporate brand building and marketing. This mind map includes its process, definition, connotation and characteristics.
Edited at 2022-02-11 15:24:51This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Brand integrated marketing communication
definition
Customer perspective
influence purchasing behavior
Use all means to spread the word
Coordination and trade-offs
Enterprise perspective
advertise
marketing
Promotion
Public relations, etc.
Establish a unified brand image
Advertising agency perspective
Integrate various communication methods to build corporate brand image
connotation
Content integration
Consumer behavior and needs to differentiate consumers
Competitiveness of consumer purchase incentives
Consumer definition of brand
Prominent brand personality, showing difference
Content is the foundation of marketing
Resource Integration
means of communication
advertise
direct selling
public relations
Package
exhibit
Promotion etc.
Resource integration promotes marketing implementation
Everything starts from "customer relationship"
Features
Purpose
The process of making communications based on clear target consumers through basic research
interactivity
Not one-way
Two-way communication
unity
Reasonable use of resources
Establish a unified brand image
continuity
Promote unified message through different media
Accumulate consumer attention and memory
Dynamic
Proactively meet market challenges
discover markets
create market
process
Build consumer database
Personnel statistics
consumption attitude
Purchase records, etc.
Research consumers
Studying past consumption behavior can better understand consumers’ future consumption actions
Loyal consumers of this brand
Loyal consumers of other brands
Uncertain consumers
Contact management
Proactively communicate with consumers
when
how
Specify communication strategy
marketing objectives
Try the product
Encourage continued use
Convert brands and build brand loyalty
1. Clear 2. Dataization
Innovation in marketing tools
Conduct multi-media targeted communication based on all dimensions of consumer concern about products
combination of communication means
advertise
direct selling
public relations
Product packaging
exhibit
Infinitely vast