MindMap Gallery Price strategy mind map
Price strategy mind map, the knowledge content includes price overview, pricing objectives, pricing procedures, pricing methods, pricing strategies, marketing strategies, etc. It is worth collecting and learning!
Edited at 2021-10-26 12:21:05This infographic, created using EdrawMax, outlines the pivotal moments in African American history from 1619 to the present. It highlights significant events such as emancipation, key civil rights legislation, and notable achievements that have shaped the social and political landscape. The timeline serves as a visual representation of the struggle for equality and justice, emphasizing the resilience and contributions of African Americans throughout history.
This infographic, designed with EdrawMax, presents a detailed timeline of the evolution of voting rights and citizenship in the U.S. from 1870 to the present. It highlights key legislative milestones, court decisions, and societal changes that have expanded or challenged voting access. The timeline underscores the ongoing struggle for equality and the continuous efforts to secure voting rights for all citizens, reflecting the dynamic nature of democracy in America.
This infographic, created using EdrawMax, highlights the rich cultural heritage and outstanding contributions of African Americans. It covers key areas such as STEM innovations, literature and thought, global influence of music and arts, and historical preservation. The document showcases influential figures and institutions that have played pivotal roles in shaping science, medicine, literature, and public memory, underscoring the integral role of African American contributions to society.
This infographic, created using EdrawMax, outlines the pivotal moments in African American history from 1619 to the present. It highlights significant events such as emancipation, key civil rights legislation, and notable achievements that have shaped the social and political landscape. The timeline serves as a visual representation of the struggle for equality and justice, emphasizing the resilience and contributions of African Americans throughout history.
This infographic, designed with EdrawMax, presents a detailed timeline of the evolution of voting rights and citizenship in the U.S. from 1870 to the present. It highlights key legislative milestones, court decisions, and societal changes that have expanded or challenged voting access. The timeline underscores the ongoing struggle for equality and the continuous efforts to secure voting rights for all citizens, reflecting the dynamic nature of democracy in America.
This infographic, created using EdrawMax, highlights the rich cultural heritage and outstanding contributions of African Americans. It covers key areas such as STEM innovations, literature and thought, global influence of music and arts, and historical preservation. The document showcases influential figures and institutions that have played pivotal roles in shaping science, medicine, literature, and public memory, underscoring the integral role of African American contributions to society.
Price Strategy
Price overview
The connotation of price
price definition
narrow sense
A monetary representation of a cosmetic product or service
broad sense
The value of the cosmetic or service that the consumer receives in exchange.
Content classification
Product price
The prices of various types of tangible and intangible goods, commodity prices in the trade of goods become prices.
price of service
Charges for various types of paid services and commodity prices in service trade are called fees. Such as: transportation fees or transportation fees, insurance premiums, interest, tuition fees, service fees, rent, special charges, salaries, commissions, wages, bribes, etc.
price composition
Cost of production
circulation costs
taxes
profit
The role of price
Flexible competitive weapons and business tools
Impact on sales and profits
Communicate product information
Factors affecting pricing
Internal factors
marketing objectives
Survival
seeking benefits
Find market share
seek leadership
Anti-competition
marketing mix strategy
cost
Considering
external factors
Market and demand
competitive factors
channel factors
economic factors
government factors
Government Intervention and Policy Act
There are three main forms of government intervention in market prices in a single country: price control, price subsidies, and participation in market transactions.
China: Article 18 of the Price Law: Implement government-guided prices or government fixed prices when necessary
Prices of a very small number of commodities that are closely related to the development of the national economy and people's lives
Prices of a few commodities with scarce resources
Commodity prices operated by natural monopoly
important utility prices
Important public welfare service prices
Pricing target
survival orientation
profit oriented
profit maximization
Investment income must be noted
To determine a moderate rate of return on investment
Must be a best-selling product
reasonable profit
sales oriented
competition orientation
Stable price target
Follow pricing targets
Challenge pricing targets
crackdown on pricing
Featured Pricing
block pricing
pricing procedure
data collection
cost accounting
confirm consumer
Identify competitors
Strategic Analysis
financial analysis
market segmentation
competition analysis
strategize
Pricing method
cost oriented pricing
cost plus pricing
P=(TC/Q)*(1 R)
target revenue pricing
CP=(TC TR)/Q TR is the target revenue value, Q is the expected sales volume
marginal cost pricing
Price = Marginal Cost Marginal Benefit
Contribution margin = sales revenue - variable costs. Greater than 0 profit, equal to 0 breakeven, less than 0 loss
Break-even pricing method: P=FC/Q VC
market orientation
Cognitive Price Pricing
Suitable for conspicuous products, especially cosmetics and luxury goods
demand price pricing
customer differential pricing
product differential pricing
location differential pricing
time differential pricing
image differential pricing
Reverse pricing method (retail price pricing method)
competition orientation
Go with the flow
price leader
competitive bidding pricing
auction pricing method
Pricing Strategy
1. Initial pricing strategy (skimming pricing, penetration pricing, satisfaction pricing), 2. Product portfolio pricing strategy (product line, optional products, associated products, tiered pricing, by-product pricing, product bundle pricing), 3. Discount pricing strategy (quantity Discounts, cash discounts, functional discounts, seasonal discounts, rebates and allowances), 4. Psychological pricing strategies (mantissa, integer, prestige pricing, solicitation pricing, customary pricing, minimum unit pricing), 5. Promotional pricing (victim pricing, special events Pricing, cash rebates, psychological discounts), 6. Geographic pricing (FOB origin, unified delivery, base point pricing, subsidized freight pricing <freight reduction>)
Marketing strategy