MindMap Gallery Price strategy mind map
Price strategy mind map, the knowledge content includes price overview, pricing objectives, pricing procedures, pricing methods, pricing strategies, marketing strategies, etc. It is worth collecting and learning!
Edited at 2021-10-26 12:21:05This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
This is a mind map about Deep Analysis of Character Relationships in Zootopia 2, Main content: 1、 Multi-layer network of relationships: interweaving of main lines, branch lines, and hidden interactions, 2、 Motivation for Character Behavior: Active Promoter and Hidden Intendant, 3、 Key points of interaction: logic of conflict, collaboration, and covert support, 4、 Fun Easter eggs: metaphorical details hidden in interactions.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
This is a mind map about Deep Analysis of Character Relationships in Zootopia 2, Main content: 1、 Multi-layer network of relationships: interweaving of main lines, branch lines, and hidden interactions, 2、 Motivation for Character Behavior: Active Promoter and Hidden Intendant, 3、 Key points of interaction: logic of conflict, collaboration, and covert support, 4、 Fun Easter eggs: metaphorical details hidden in interactions.
Price Strategy
Price overview
The connotation of price
price definition
narrow sense
A monetary representation of a cosmetic product or service
broad sense
The value of the cosmetic or service that the consumer receives in exchange.
Content classification
Product price
The prices of various types of tangible and intangible goods, commodity prices in the trade of goods become prices.
price of service
Charges for various types of paid services and commodity prices in service trade are called fees. Such as: transportation fees or transportation fees, insurance premiums, interest, tuition fees, service fees, rent, special charges, salaries, commissions, wages, bribes, etc.
price composition
Cost of production
circulation costs
taxes
profit
The role of price
Flexible competitive weapons and business tools
Impact on sales and profits
Communicate product information
Factors affecting pricing
Internal factors
marketing objectives
Survival
seeking benefits
Find market share
seek leadership
Anti-competition
marketing mix strategy
cost
Considering
external factors
Market and demand
competitive factors
channel factors
economic factors
government factors
Government Intervention and Policy Act
There are three main forms of government intervention in market prices in a single country: price control, price subsidies, and participation in market transactions.
China: Article 18 of the Price Law: Implement government-guided prices or government fixed prices when necessary
Prices of a very small number of commodities that are closely related to the development of the national economy and people's lives
Prices of a few commodities with scarce resources
Commodity prices operated by natural monopoly
important utility prices
Important public welfare service prices
Pricing target
survival orientation
profit oriented
profit maximization
Investment income must be noted
To determine a moderate rate of return on investment
Must be a best-selling product
reasonable profit
sales oriented
competition orientation
Stable price target
Follow pricing targets
Challenge pricing targets
crackdown on pricing
Featured Pricing
block pricing
pricing procedure
data collection
cost accounting
confirm consumer
Identify competitors
Strategic Analysis
financial analysis
market segmentation
competition analysis
strategize
Pricing method
cost oriented pricing
cost plus pricing
P=(TC/Q)*(1 R)
target revenue pricing
CP=(TC TR)/Q TR is the target revenue value, Q is the expected sales volume
marginal cost pricing
Price = Marginal Cost Marginal Benefit
Contribution margin = sales revenue - variable costs. Greater than 0 profit, equal to 0 breakeven, less than 0 loss
Break-even pricing method: P=FC/Q VC
market orientation
Cognitive Price Pricing
Suitable for conspicuous products, especially cosmetics and luxury goods
demand price pricing
customer differential pricing
product differential pricing
location differential pricing
time differential pricing
image differential pricing
Reverse pricing method (retail price pricing method)
competition orientation
Go with the flow
price leader
competitive bidding pricing
auction pricing method
Pricing Strategy
1. Initial pricing strategy (skimming pricing, penetration pricing, satisfaction pricing), 2. Product portfolio pricing strategy (product line, optional products, associated products, tiered pricing, by-product pricing, product bundle pricing), 3. Discount pricing strategy (quantity Discounts, cash discounts, functional discounts, seasonal discounts, rebates and allowances), 4. Psychological pricing strategies (mantissa, integer, prestige pricing, solicitation pricing, customary pricing, minimum unit pricing), 5. Promotional pricing (victim pricing, special events Pricing, cash rebates, psychological discounts), 6. Geographic pricing (FOB origin, unified delivery, base point pricing, subsidized freight pricing <freight reduction>)
Marketing strategy