MindMap Gallery Product strategy for international marketing
Summary of product strategies for international marketing, including the overall concept and classification of international products, adjustment and adaptation strategies for international products, product life cycle in the international market, etc.
Edited at 2022-11-27 10:28:49This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Product strategy for international marketing
Overall concept and classification of international products
product concept
In a narrow sense, a product is a set of basic attributes condensed into a recognizable form, and each product can be identified by a descriptive name that is commonly understood by people, such as home theater, insurance, basketball, or Travel products, etc.
To define a product from a marketing perspective, a product refers to anything that can be provided to the market to attract attention, purchase, use or consumption, including product quality, physical characteristics of the product, price, brand, packaging, etc. A collection of tangible and intangible attributes.
product attribute collection
product quality
physical characteristics
price
brand
Package
design
Product guarantee
color
Seller reputation
seller services
Product classification
Convenience products
Daily necessities
impulse goods
emergency supplies
Optional items
Homogeneous goods
heterogeneous product
Special product
non-desired goods
product portfolio
concept
Product portfolio refers to the combination of all products, product projects and product lines produced and operated by an enterprise within a certain period of time.
elements
width
Number of product lines
length
Total number of product items
depth
The number of product varieties included in each product item
Number of product items/product lines (length/width)
relevance
The extent to which product lines are related to each other in terms of end use, production conditions, sales channels, or other aspects
boston matrix
The Boston Matrix is a method of planning corporate product portfolios pioneered by the Boston Consulting Group, a large American business consulting firm. It is used to help various product managers determine the optimal product or business portfolio analysis framework, and then make the correct strategic direction; it can also guide the allocation of resources in products; and analyze the framework of competitive business portfolios.
The Boston Matrix divides product types into four types: 1. Star products: high growth and high market share, good development prospects, strong competitiveness, need to increase investment to support their development; 2. Problem products: high growth but low market share, good development prospects but insufficient market development , need to invest carefully; 3. Cash cow products: low growth but high market share, becoming the leader of the hot market, should reduce investment, maintain market share and delay retreat; 4. Thin dog products: low growth and low market share, the theoretical rate is low or even If you lose money, you should adopt a retreat strategy.
Adjustment and adaptation strategies for international products
product standardization strategy
meaning
It refers to a company providing the same product to all markets in different countries or regions around the world - a standardized global product.
condition
Demand characteristics (dominated by undifferentiated common needs)
Production characteristics (production standardization)
Competition conditions (market competition is not fierce)
cost factor
product differentiation strategy
meaning
It refers to enterprises providing different products to markets in different countries and regions around the world to adapt to the special needs of markets in different countries or regions.
Analysis of pros and cons
Advantage
Better meet the individual needs of consumers; help establish a good international image of the company; Mainstream product strategies for enterprises to carry out international marketing.
Disadvantages
It requires enterprises to have high market research capabilities; it requires enterprises to keep up with their research and development capabilities; Production costs and marketing expenses are higher than standardized products, making management more difficult.
Selection factors
Product properties
cost
The nature of the market segment
competitive factors
Adjustment and adaptation strategies for international products
Adjustment of product series
Product and promotional direct extension strategies
Product direct extension, promotion change strategy
Product changes, direct extension strategies for promotions
Product and promotion dual change strategy
product innovation strategy
Adaptation strategies for international products
Mandatory adaptation to improve products
Special regulations imposed by various countries on the standards of imported products
Different countries have different weights and measures resulting in differences in measurement units.
The particularity of climate and other natural conditions in various countries
Non-mandatory adaptation of improved products
cultural adaptive change
Income levels of consumers in various countries
Different preferences of consumers
Education level in foreign markets
International market product life cycle
Product Lifecycle
The whole process of a product from entering the market to exiting the market
international product life cycle
New product invention stage
product growth stage
Maturity stage and product standardization stage
Marketing strategies for each stage of the product life cycle
Import stage
quick skimming strategy
slow skim strategy
Rapid Penetration Strategy
slow penetration strategy
growing phase
Improve product quality
Expand scale and lower prices
Establish a brand image
mature stage
decline stage
International new product development strategy
International product brands, trademarks, packaging strategies