MindMap Gallery Product Strategy
The underlying logic of marketing is value exchange, which is to discover or create consumer needs and satisfy them with product value. From the perspective of communication, the basis of communication is content, and the basis of content is product. Products play the role of "carrying forward the past and opening up the future". They are the inheritors of consumer needs and the initiator of communication. So, what does product strategy include? FROM Zangfeng
Edited at 2021-03-25 14:56:01This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
New product launch
Market analysis
Category market
The scale determines the upper limit, and the size of the plate determines how much cake can be divided
Category market growth
Year-on-year and compound growth, look at the year-on-year and compound growth in recent years, look at the trend, follow the trend, and go with the trend
Number of category visitors
The number of people who visit this category and how many people follow it accurately represents the consumption potential behind it.
Category large customer unit price
The average price per customer of the overall market reflects consumers' weighing of their value.
Is the category seasonal?
Season determines marketing nodes - whether the sales volume of this category changes due to season
Competitive product analysis
Competitive product monthly sales
Select industry benchmarks for cross analysis
Competitive product prices & specifications
Price differentiates people, and price range determines competition radius
Competitive product sales plan
Selling in combination, buy 1 and get N free, or buy products and get free service
Competitive product positioning
Answer the question "Who are you?" As a problem solver, the answer belongs to the XX category
Competitive product core group
People are the origin of products, who do your products exist for?
Problems & Scenarios Targeted by Competitive Products
Solve pain points based on usage scenarios
Product solutions must be placed in specific usage scenarios
Core appeal of competing products
Clarify the main goals of consumers and what are the core demands currently faced by consumers
“RTB” of competing products
How does the product support your point of view, the logic of “because, so”
"SLOGAN" of competing products
Explain the reason for purchasing the product in one sentence. If you could describe the product in just one sentence, what would you say?
"Main image/KV" of competing products
Set the tone of the product at the visual level, and output the tonality of the product through images
"Drainage keywords" of competing products
What words are the main focus of the communication, what words do consumers search for, and enter the details page
What do you want consumers to remember and what do they search for on the site?
Competitive product consumer purchase analysis
Consumer post-purchase evaluation, user feedback after using the product
Competitive products and services
Pre-sales/during/post-sales, a series of services around products
Provide samples before sales, provide consultation during sales, and provide installation, maintenance, guaranteed returns and replacements after sales, etc.
consumer analysis
age
At different stages of life, we face different problems
Generally speaking, different ages correspond to different life stages, and their ways of thinking and behavior will also be different.
gender
Different genders, different thinking
The rational motivation of problem usage scenarios and the perceptual motivation of provoking emotions
Profession
Whatever you do, pay attention to
Different occupations and different circles, occupational differences are reflected in income differences, thinking differences, etc.
city level
Differences in salary levels lead to differences in consumption power; differences in life concepts lead to differences in aesthetics
Customer price
The price consumers are willing to pay
Price is not only related to cost, but also to the meaning of realization.
Conversion rate
Number of payers/number of visitors
The relationship between interest and purchase, how many people only look at it and don’t buy it?
Consumer pain points
Problems that product functions must solve
To solve rational problems, the rational functions that categories must satisfy
Consumer itch
Problems the product may solve
Satisfy perceptual desires and products attract consumers’ perceptual emotions
Product Positioning
Product Positioning
what problem to solve
XX products meet the needs of XX people
Price positioning
Determine who to compete with and whom to sell to
The game between value and price, how much money was sold, because it has the value of XX
Target the crowd
People are the origin of products
Only after you have identified the TA can you decide what to say, where to say it, and how to say it.
Core idea
Differentiation, purchasing power
A provocative concept with purchasing power
Sales channels
Where can consumers buy it?
Carry out layout based on crowds/advantageous channels
product communication
What to say – determine what to communicate
Users, scenarios, problems, solutions
Products provide solutions for consumers
don't say anything
Do not violate the tonality and do not confront shortcomings.
where to say
Find a communication platform based on the purpose and group of people
Find the right communication platform and communicate at a favorable location
How to say
How should the content be presented?
What do brands say, what do KOLs say, and what do consumers say?