1.Core products

2. Tangible products

3. Additional products

Business scope and structure

1. Product projects

2. Product line

3. Product line width

4. Product line depth

5.Compatibility

Accurate

Main features: The product has just entered the market, and consumers are skeptical; sales are small, costs are high, and profits are low; performance is unstable and service is imperfect; advertising expenses and other expenses are large; there are few competitors.

Marketing strategy: The basic strategy focuses on the first impression, makes full use of existing product promotions, and uses special means to induce trial use; uses special means to enable middlemen to distribute; adopt strategies such as double-low, intensive penetration, selective penetration, and double-high.

excellent

Main features: The product is basically finalized, the output increases, and the sales volume increases sharply; profits rise; a large number of competitors join, and competition intensifies; marketing channels are established; the level of promotional expenses is basically stable or slightly increased

Marketing strategy: improve product quality and increase product uses; choose opportunities to reduce prices; improve product performance, color, style and packaging, and compete with competing products; improve the distribution system to promote sales

change

Main features: large output, large sales volume, long production time

Marketing strategy: further open up new markets and find new users; product reform to diversify and differentiate products; adjust the corporate marketing mix

change

Main features: sales costs increase, production volume decreases, and profits decrease; the number of competitions is greatly reduced; sales volume shrinks, and companies reduce production

Marketing strategy: Reduce product mix; reduce promotional expenses; continue to cut prices to protect capital; decide when to exit the market, abandon declining products, and shift to the production and operation of new products

1. Brand new product

2. Replace with new products

3. Improve new products

4. Regional new products

1. Innovation adopters (consumption pioneers) have personality, financial well-off, and high social status. Advertising and promotion methods have a great influence on them.

2. Early adopters (opinion leaders) are young, individual, sensitive to new things, and easily influenced by advertising

3. The early majority are highly educated and have a fixed income. They like to imitate consumption and are cautious in purchasing new products. They constitute the majority of the product market.

4. Late majority: They are skeptical about new products and have a wait-and-see attitude. They usually buy when the product enters the mature stage.

5 Laggard buyers are conservative and traditional. They usually buy in the late maturity period or recession period

1. Complete brand name logo

2. Product name brand name

3. Brand logo

1.Chinese brand

2. Foreign language brands

3. Digital branding

1. Name brand

2. Place name brand

3. Animal and plant brands

4. Company name and brand

5.No meaning

1. Functional brand

2. Effective brand

3. Sexy sex brand

1.Private brand strategy

2. Others’ brand strategies

3. Coexistence with others

1.Unify

2.Individual brand strategy

3. Classification brand strategy

4. Brand expansion strategy

5.Multi-brand strategy

6. Sharing of main and sub-brands

7. Strategy of using corporate name and brand together

1. Domain names and trademarks

2. Corporate domain name registration